Sr. Content Writer II - Digital Marketing (Remote Eligible)

Smartsheet
$120,000-$157,500 USD
life insurance, parental leave, paid holidays, sick time, flex time, 401(k)
United States, Washington, Bellevue
10500 Northeast 8th Street (Show on map)
Dec 11, 2024
Smartsheet is a tech company with a human story to tell. We're here to empower teams to manage projects, automate workflows, and rapidly build new secure solutions, using simple no-code tools. We're revolutionaries - so for us changing the way the world works is all in a day's work. The Smartsheet digital marketing team is seeking an experienced Senior Content Writer to join our team. The Senior Content Writer will focus on crafting exceptional content and copy for the Smartsheet website. This role combines creativity, strategy, and execution to elevate our digital presence, engage audiences, and support digital marketing objectives. This individual will be responsible for creating a variety of content - ranging from website copy, banner headlines and copy, video scripts, and blogs. The ideal candidate is both a storyteller and a strategic thinker, capable of balancing creativity with business objectives, delivering results that support marketing initiatives, and upholding editorial excellence. The ideal candidate is a seasoned storyteller with a knack for creating compelling web content that aligns with brand messaging and business goals. They bring a strategic mindset, an eye for detail, an ability to collaborate with a wide variety of stakeholders, and a deep understanding of how to connect with B2B audiences through digital channels. You will report to the VP of Digital Marketing and can be based in our Bellevue, WA office, or you may work remotely from anywhere in the US where Smartsheet is a registered employer. You Will: Write and optimize web content, including landing pages, product pages, solution pages, and campaign microsites, ensuring alignment with Smartsheet's brand voice, tone, and style. Distill complex concepts and product features into clear, engaging copy that resonates with diverse audiences. Collaborate with cross-functional teams, including design, development, product marketing, and SEO, to create user-centric, high-impact digital experiences. Leverage messaging frameworks to craft tailored content that addresses the needs of specific personas and buyer journeys. Analyze and repurpose existing content for the web, maximizing its effectiveness and reach across digital platforms. Monitor industry trends, audience behavior, and competitive landscapes to inform web content strategies and recommend innovative approaches. Stay up-to-date with emerging media trends, digital innovations, and content strategies to ensure the Smartsheet web presence remains relevant and competitive. Uphold editorial and UX writing best practices to ensure consistency and excellence across all digital touchpoints. Support other duties as needed. You Have: 8+ years of professional writing experience, with a strong focus on web content and copywriting. 2+ years in digital marketing for enterprise B2B SaaS companies, with an understanding of website strategy and conversion optimization. Proven ability to write across formats and styles, from concise web copy to in-depth pages for technical audiences. Experience with SEO principles and digital analytics to guide content development. Familiarity with using AI tools to enhance writing productivity, streamline workflows, and optimize content for digital audiences. Strong project management and organizational skills, including the ability to manage multiple priorities and deadlines in a fast-paced environment. Exceptional communication, storytelling, and editing skills, with an attention to detail and commitment to quality. Experience partnering with design, product and product marketing, and development teams to deliver impactful web content. Bachelor's degree or equivalent experience in business marketing, communications, journalism, or a related field. Current US Perks & Benefits: HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees Stock - Restricted Stock Units (RSUs) for eligible roles 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay) Monthly stipend to support your work and productivity Flexible Time Away Program, plus Incidental Sick Leave US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans US employees receive 12 paid holidays per year Up to 24 weeks of Parental Leave Personal paid Volunteer Day to support our community Opportunities for professional growth and development including access to Udemy online courses Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account Teleworking options from any registered location in the U.S. (role specific) Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity and some roles may be eligible for a RSU stock grant upon accepted offer. US Pay Range $120,000 — $157,500 USD Get to Know Us: At Smartsheet, we've created a place where everyone is welcome - people from all over the world, all backgrounds, all ages, all colors, and all beliefs working side by side. Here, everyone can make a difference and empower others to do the same. You're encouraged to apply even if your experience doesn't precisely match our job description-if your career path has been nontraditional, that will set you apart. At Smartsheet, we empower everyone, everywhere to change the way the world works-join us! Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, and Japan. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know. #LI-Remote