Direct Response Marketing Manager

M-F 8:00AM-5:00PM

Lebanon, NH 03766
41 Centerra Parkway

The Marketing Manager will support Dartmouth College Fund ( DCF) fundraising efforts by assisting with direct response marketing campaigns and class communication initiatives across multiple channels (email, direct mail, social media, etc.) to drive donor engagement and contributions. Supports student-run initiatives such as ThankView and other on-campus stewardship programs and engagement activities. Acts as key liaison between the DCF and the Advancement Marketing & Engagement (M&E), and the Recognition & Stewardship (R&S) teams to facilitate class-specific communications and ensure smooth collaboration on email and direct mail campaigns.

* Bachelor's degree in marketing, Communications, or a related field

* 5+ years of experience in direct response marketing, preferably in fundraising, higher education, or nonprofit sectors

* Strong understanding of database management, list segmentation, and Advancement data and reporting platforms (e.g., data warehouse, Advance, Salesforce, Raiser's Edge, HubSpot, etc.)

* Proven experience in content creation and digital marketing across multiple platforms, particularly email and social media

* Strong analytical skills, with the ability to interpret data and extract actionable insights for campaign optimization

* Strong project management skills, including the ability to handle multiple projects and deadlines simultaneously

* Excellent communication and interpersonal skills, with a collaborative approach to working with diverse teams

* Strong attention to detail and a commitment to quality assurance in all marketing initiatives

* Familiarity with volunteer management practices is a plus

* Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Adobe Creative Suite), and other design tools

* Strong writing, proofreading, and presentation skills, with the ability to craft compelling content for diverse audiences

* Sound judgment and strong customer service orientation

* Experience working with higher education fundraising programs or nonprofit development teams

* Familiarity with digital asset management systems and best practices for maintaining content libraries

* Experience in volunteer engagement, particularly within alumni or donor-focused campaigns

* A passion for building meaningful connections with the alumni and donor community

* Familiarity with marketing automation tools and platforms, such as HubSpot or Salesforce Marketing Cloud

* Knowledge of donor stewardship practices and strategies for enhancing alumni and donor engagement

* Ability to quickly learn and adapt to new software and technology as needed

* Strong organizational, problem-solving, and time management skills, with the ability to prioritize effectively in a fast-paced environment

* Commitment to diversity, equity, and inclusion initiatives and a passion for contributing to a positive organizational culture

Dartmouth College is an equal opportunity/affirmative action employer with a strong commitment to diversity and inclusion. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications by members of all underrepresented groups are encouraged.

Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy. https://policies.dartmouth.edu/policy/tobacco-free-policy

Dartmouth is pleased to offer a hybrid working relationship for this role. The employee must reside within commuting distance to Dartmouth for some on-site work.

* Works closely with the M&E team to align fund-wide and class-specific email campaigns with DCF's broader communication strategy, minimizing unsubscribes and fostering alumni and donor engagement. Collaborates in the development and execution of integrated marketing campaigns across multiple channels (email, direct mail, social media, and texting), with a primary focus on email marketing, to drive donor engagement and contributions. Designs, tests, and implements complex, targeted, fund-wide email marketing campaigns using approved platforms such as HubSpot, ensuring optimal deliverability and engagement. Assists with the creation of social media strategies and content for Facebook, LinkedIn, and Instagram platforms in collaboration with M&E. Maintains a digital asset library, ensuring that key materials (images, banners, videos, etc.) are available for campaign use and stewardship communications. Provides secondary support in managing relationships with external vendors to ensure timely and effective execution of campaigns. Supports student-run initiatives such as "thank you" campaigns and other on-campus stewardship programs, including creating student vlogs and monthly engagement activities.

* Acts as a key liaison between the marketing team and DCF class managing directors ( CMD) to facilitate class-specific communication and ensure smooth collaboration on email and direct mail campaigns. Supports CMDs by creating and maintaining a content library, providing them with the necessary assets (images, banners, talking points, brand guidelines) for campaign messaging and branding. Develops and maintains project timelines for marketing initiatives, ensuring that deadlines align with fundraising schedules and key deadlines. Coordinates with the DCF Marketing & Stewardship, M&E, student interns, and CMDs to establish project timelines, track progress, and adjust timelines as necessary to accommodate changes or new opportunities. Facilitates regular check-ins with stakeholders to ensure all parties are informed about project status, responsibilities, and upcoming deadlines. Assists with volunteer needs by providing promotional merchandise and addressing ad hoc requests for marketing collateral, ensuring CMDs can equip volunteers with the tools necessary to promote DCF fundraising efforts effectively.

* Utilizes Advancement data and reporting platforms to generate targeted lists for email and direct mail campaigns based on donor segmentation and campaign goals. Ensures the accuracy of donor data, tracking trends in engagement, giving patterns, and communication history to support future marketing strategies. Generates timely, insightful reports on donor activity, campaign performance, and fundraising trends, enabling data-driven decision-marking. Collaborates with the development team to optimize data reporting processes, ensuring alignment with overall fundraising objectives.

* Performs other duties as assigned to support the DCF team and marketing department