VP- Acquisition & GTM

Altice USA
United States, New York, Long Island City
Dec 19, 2024
Optimum Are you looking to Optimize your life? Start your exciting path to a rewarding career today! We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community. If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you! We areOptimum! Job Summary We are looking for a dynamic and results-oriented Vice President of Consumer Acquisition to lead our demand generation efforts across all channels. This role is pivotal in driving customer growth through strategic segmentation, affiliate program management, and a robust testing and learning framework. The ideal candidate will possess a strong background in marketing, analytics, and consumer insights, with a proven ability to develop and execute innovative acquisition strategies. Responsibilities * Demand Generation Leadership Accountable for the overall performance of demand generation initiatives across all channels, ensuring alignment with business goals and objectives. * Segmentation Programs Collaborate with cross-functional teams to establish and implement geographic and demographic segmentation programs that enhance targeting and improve campaign effectiveness. * Affiliate Program Oversight Manage the affiliate marketing program, including strategy development, partner recruitment, performance tracking, and optimization to maximize ROI. * Event Calendar Management Responsible for the planning and execution of a comprehensive calendar of events that drive consumer engagement and acquisition. * Test and Learn Strategy Develop and oversee a continual test and learn strategy to assess the effectiveness of various marketing initiatives, enabling data-driven decision-making and optimization. * Collaboration and Communication Work closely with marketing, sales, product, and analytics teams to ensure cohesive strategies and effective execution across all consumer acquisition efforts. * Performance Metrics Establish key performance indicators (KPIs) and reporting mechanisms to monitor and analyze the performance of consumer acquisition strategies, making adjustments as necessary. * Budget Management Develop and manage the budget for consumer acquisition initiatives, ensuring efficient use of resources to achieve maximum impact. #LI-GW1 Qualifications * Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred * 10+ years of experience in consumer marketing, with a strong focus on customer acquisition and demand generation * Proven track record of developing and executing successful acquisition strategies across multiple channels * Strong analytical skills, with the ability to translate data into actionable insights and strategies * Experience managing affiliate programs and partnerships, with a focus on performance optimization * Excellent project management skills, with the ability to juggle multiple initiatives and meet deadlines * Strong leadership and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders * Innovative thinker with a passion for testing new ideas and approaches to drive consumer growth At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey. If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity. All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity. We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law. The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law. Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQfor further details. This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $178,500.00-$255,000.00/year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.