Field Marketing Manager 4, Commerical/ Cross-Industry

The Field Marketer 4 is responsible for driving demand with Hyland's named account model through strategic program development and execution of top-tier marketing experiences that create pipeline and drive alignment across revenue teams.
As a Field Marketer 4 you are responsible for supporting the field in developing and managing field-based demand generation programs and event campaigns to build awareness drive and nurture leads accelerating opportunities to close. This position will collaborate closely with Hyland's sales leaders sales development representatives product marketing solution marketing and campaign marketing teams to plan and execute. This position will strategize closely with Hyland's Plan Owner to define and develop field marketing strategy.

• Collaborate with the demand generation team and sales leaders to develop regional marketing strategies aligned with overall business goals and objectives.
• Proactively design plan and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth.
• Identify target accounts and segments within Hyland's prospect audience and customer base and develop tailored marketing programs to drive brand awareness and engagement.
• Plan execute and oversee a variety of world-class events including regional events ancillary events user forums and executive roundtables and dinners ensuring every touchpoint delivers impact
• Design and implement pre-event and post-event engagement strategies to maximize attendance participation and lead conversion from revenue marketing activities.
• Create targeted high-impact account-based marketing (ABM) programs using multi-channel digital programs to engage target accounts and drive deal acceleration which includes website personalization gifting and conversational email.
• Interlock with regional/ industry field sales leaders and work directly with account executives to ensure ongoing agreement on priorities adjusting to accommodate changing market conditions and emerging opportunities; attend regular sales deal reviews pipeline reviews and regional quarterly business reviews to understand segmentation and prioritization.
• Lead awareness communication and enablement efforts with sellers in the field that support the knowledge and adoption of marketing strategies and campaigns.
• Partner with cross-functional teams including campaign strategy sales product marketing and solution marketing to ensure consistent messaging and maximize the impact of field marketing programs.
• Develop and effectively manage the regional marketing budget optimizing spending to maximize ROI and achieve KPIs within the overall marketing strategy.
• Create a culture of audience segmentation management to optimize headcount and resources by reducing overlapping programs to the same audience and improving customer experience.
• Work with sales development representatives (SDRs) to define an end-to-end revenue management process and service-level agreements (SLAs) between the interlocking teams.
• Track and analyze program performance using key metrics providing regular reporting on ROI and making data-driven recommendations for program optimization.
• Monitor and evaluate the health of the sales pipeline and movement of accounts within the pipeline identifying gaps and opportunities.
• Evaluate select and manage vendors that contribute to local field marketing programs; source and manage marketing technology if required.
• Ensure all field marketing programs comply with local data privacy and other regulations.
• Mentor coach train and provide feedback to other team members; may provide feedback to leadership on technical abilities of team
• Operate as an innovative thought leader; contribute significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trends
• Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland's Information Systems Security Policy

• • Bachelor's degree or equivalent experience

  • five or more years in B2B marketing

  • three or more years of field marketing experience

  • Proven record of putting customer experience at the forefront of campaign and program planning

  • Successful record of enabling and partnering with sales to achieve revenue goals

  • Experience in relevant markets creating and implementing successful marketing programs that engage new prospects accounts and customers; leveraging a range of tactics and technologies within budget and on time

  • Record of achieving successful metrics

  • Excellent written and verbal communication skills

  • Detail-focused strong cross-functional project management skills

  • Strong organizational multi-tasking and time management skills

  • Strong collaboration skills applied successfully within team as well as with other areas

  • Strong critical thinking and problem solving skills

  • Self-motivated with the ability to manage projects to completion with some oversight

  • Demonstrated ability to influence motivate and mobilize team members and business partners

  • Ability to work in a fast-paced dynamic environment!

  • Strong ability to handle sensitive information with discretion and tact

  • Strong collaboration & negotiation skills showing ability to influence without ownership gaining support and trust across the organization to achieve agreed upon business outcomes.

  • Strong ability to establish rapport and gain the trust of others; effective at gaining consensus

  • Strong ability to work independently and in a team environment

  • Strong business and technology acumen

  • Ability to think creatively and bring innovative ideas to the table to support marketing efforts

  • Ability to provide guidance and support to developing team members

  • Marketing performance analytics and data visualization

  • Marketing automation

  • Business intelligence (intent signal visibility)

  • Sales force automation/CRM

  • Content management

  • Event management

  • Action-oriented leadership and initiative to drive business outcomes

  • Exceptional planning project and agency management skills

  • Ability to understand the impact of decisions on other areas of the business

  • Strong listening information gathering cultural awareness and empathy skills for uncovering and defining deliverables needs and outcomes

  • Balances stakeholders to ensure accountability by communicating effectively

  • Collaborates drives engagement

  • Cultivates innovation and leverages the tech available to them to do so

  • Aligns plans to drive improved customer experience and revenue results

  • Possesses a strategic mindset and can manage complexity and objection handling

  • Continuously upskilling and reinventing themselves in ways which grow the business and themselvesEvaluate select and manage vendors that contribute to local field marketing programs; source and manage marketing technology.

  • Ensure all field marketing programs comply with local data privacy and other regulations.

  • Up to 25% travel time required

Based on individual states' employment laws, the following details are to comply with the relevant salary posting requirements: base salary range of $88,000-$132,000 and eligible for benefits

What you can expect next

• Hyland Recruiters thoroughly review every application and will contact you within 1 to 2 weeks regarding next steps. Be sure to add Hyland to your contacts list and check your spam folder so you never miss a message from us!
• Any follow up questions? Email your Recruiter directly at Careers@Hyland.com.

Benefits

401(k) Retirement Savings. Flexible Schedule. Paid Time Off. Medical, Dental, Vision. Volunteer Paid Time Off. Wellness Reimbursement. Paid Parental Leave. Sabbatical Program.

Find out more by going to https://www.hyland.com/en/resources/articles/why-work-at-hyland .

Welcome to #HylandLife

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do - whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

We are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, gender identity, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants.