Manager - Marketing (Brand & Product Strategy)

Requisition ID:882288

Position:Full-Time

Total Rewards:Benefits/Incentive Information

If you've worn a pair of glasses, we've already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms.

Our portfolio of more than 150 renowned brands span various categories, from frames, lenses and instruments to brick and mortar and digital distribution as well as mid-range to premium segments. Our Shared Services Team, accompany and enable others within the EssilorLuxottica collective to achieve their targets. They keep people and projects running smoothly, ensuring every part of our business is provided for and well taken care of.

Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!

GENERAL FUNCTION

The Brand & Product Strategy Manager is responsible for developing and implementing effective global business, marketing and product plans to drive market growth, in close collaboration with wholesale markets and retail banners. Act as a key team player to maximize and execute the brand's long range plan goals. Ensuring that local brand and product strategies are developed against the overall brand objective in a high-pace, high-energy environment. Key aspects of this position include business and product development alongside cross-functional project planning and management.

MAJOR DUTIES & RESPONSIBILITIES

Business Analysis

• Partner with Licensor and internal business units (Retail, Wholesale) to craft 3Y business development plan and brand strategy

• Review Monthly reports and track top 5 markets' performance to quarterly net sales targets.
• Track distribution network for all brands in scope across Wholesale and Retail on quarterly basis, monitoring changes in facings and door openings/closings
• Ensure alignment between brand initiatives and marketing budget.

Wholesale and Retail Management

• Partner with Retail and Wholesale team on key activations that align with brand calendar
• Formative lead on North America Wholesale activities planning/operations
• Advocate for local market needs by analyzing ROI on local brand activation
• Align on distribution strategy to ties back to brand growth pillars

Licensor Management

• Manage Marketing Visibility Slides for Quarterly Business Reviews and Bi-Yearly Marketing Recap
• Creative asset brief development with agency and alignment with internal stakeholders

Trade Marketing

• Development of all GWP and Trade Incentive Tools for Wholesale B2B channels
• Liaison between Trade Marketing and licensor to develop seasonal and permanent tools

Product Strategy

• Craft and design Product Strategy and Collection architecture, in line and in support of business plan
• Create product creative briefs for cross-functional teams (R&D, technical, licensor, design) outlining strategies, positioning, concept and inspiration
• Collaborate with Licensor, designer, technical teams and factory to ensure accurate and timely product development (Product Development Timeline), managing and leading each step of the process, from inception to product discontinuation

BASIC QUALIFICATIONS

• BA/BS in Fashion Merchandising, Retail Management or Business Administration
• 5+ years' experience in product development, merchandising, retail buying, brand management or licensing with consumer goods
• Managed multiproduct lines within a brand
• Self-starter, motivated, proactive, dependable, able to work in a fast-pace environment
• Ability to handle several tasks simultaneously and to maintain flexibility to adapt to changing priorities
• Excellent communications, organizational, presentation and project management skills

Pay Range: 105,281.60-159,390.00

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.