Senior Marketing Manager, Cardiometabolic Portfolio

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Senior Marketing Manager, Cardiometabolic Portfolio

Who We Are:

Core Lab Marketing is a place for passionate leaders who are determined to make an impact for patients, customers and for the organization. We aspire to deliver better health outcomes for all patients by providing comprehensive solutions to Core Laboratories supporting Integrated Health Networks and Reference Labs. We are committed to creating a positive culture and focus on the values of the team and its members. We take responsibility for our actions and deliver on our commitments, while also prioritizing work/life balance to ensure everyone thrives both personally and professionally. The team emphasizes learning and development and we empower team members to speak openly.

We represent Roche's commitment to lead with science in order to develop transformational solutions that help improve patient outcomes and simplify lab operations. As the Core Lab market leader in the US, the Core Lab team excels at the identification, commercialization and the full end-to-end management of reagent solutions that enable our customers to deliver on their overarching priorities, including improving patient outcomes.

The Opportunity:
We are seeking an experienced marketing professional who is driven by deep customer insights and driving differentiated solutions that bring value for physicians, laboratorians, patients, payers and health systems in the Cardiometabolic therapeutic area. The Senior Marketing Manager is accountable for a comprehensive strategy and marketing plan that drives demand across our Cardiac portfolio, improves patient outcomes and drives revenue. This includes a blend of strategic thinking, cross-functional leadership and tactical execution across personal and non-personal channels.

This role requires strong collaborative skills given the need to collaborate with multiple business partners - Field Sales, Global Lifecycle Team, Corporate Accounts, Medical & Scientific Affairs, Insights, Market Access, Product Management, Advocacy, Training & Development, potential pharma partners, agencies and other key stakeholders. This individual will represent the voice of the customer internally, leading the creation of both strategy and tactics that demonstrate how our products help fulfill unmet needs in the market.

Job Facts:

• The Senior Marketing Manager, Cardiometabolic portfolio reports to the Clinical Marketing Director and serves as a member of the Clinical Marketing Team--a team representing four key disease areas (Neurology, Infectious Disease, Cardiometabolic, and Women's Health)

• Leads Cardiac marketing strategies, tactics and activities, including promotion, positioning, messaging, strategic investments, potential pharma partnerships and sales support

• Balances the cross-functional strategic pursuit of long-term growth with the short term execution needs of sales and other partners and is accountable for meeting annual objectives

• Serves as core member of cross-functional cardiac squad and leads commercial sub-teams focused on cardiac (ex.- Cardiac Tactic Toolbox team, Lp(a) Commercialization Team)

• Leads the development and execution of the Cardiac portfolio marketing plan to create demand and maximize patient, customer, and financial impact. This includes defining key performance indicators (KPIs) critical to driving desired outcomes

• Drives tactical execution and a seamless, well integrated brand message and overall position across multiple marketing platforms

• Evaluates potential to partner with internal/external pharma on strategies to ensure diagnostic marketing strategy enables disease modifying therapy (DMT) utilization

• Partners with PM and key stakeholders to create short and long-term product roadmaps within the Cardiac portfolio (pipeline planning).

• Partners with Reagent Product Marketing team to drive a coordinated approach to product management of tests in the Cardiac portfolio, including launch and in-market execution

• Supports key customer engagements, including medical conferences, IHN visits, 360 events, and City Events as necessary in partnership with Clinical Specialists, PM & MSA

• Responsible for managing investment decisions to ensure profitability and maximize return

• Partners with agency to develop compelling creative and impactful media plan, with regular review and optimizations

• Ensures development of compliant and effective promotional tactics and effective pull-through of these tactics. Partners closely with Legal and Regulatory organizations

Who You Are:

(Required Qualifications & Experience)

• Bachelor's degree in Marketing, Sales, or related business or scientific field

• 5 years of marketing or equivalent work experience (i.e. consulting)

Preferred Qualifications:

• Demonstrated breadth of experience in the following core competencies: agility, cross-functional collaboration, business & financial acumen, communication, creative mindset, customer engagement, customer insights, leadership, market analysis and stakeholder influence

• Breadth of experience and acumen in strategic marketing, market positioning, messaging, execution across channels (including sales & digital) and other core marketing capabilities

• Strong written and verbal communication skills with various stakeholders - senior leadership, sales team, customers, etc.; ability to make the complex simple

• Ability to organize a large workset, prioritize frequently and balance informed decision making with a bias for action

• Proven ability to influence without authority, including strong stakeholder management and ability to confidently lead a cross-functional team

• Experience marketing to healthcare providers (HCPs)

• Campaign building, execution, optimization and omnichannel marketing experience

• Experience partnering with a sales organization

• Agency management

• Understanding of laboratory operations, health systems, diagnostics business and/or the proven ability to learn quickly

• Proven enterprise mindset

• Commercial experience within healthcare, diagnostics or pharmaceuticals

• Ability to travel as dictated by business need

Location:

• This position is based onsite in our Indianapolis campus.

• No relocation benefits are provided for this role.

The expected salary range for this position based on the primary location of Indiana is $124,500 - $231,300. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Benefits

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A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let's build a healthier future, together.

As a global leader in healthcare, Roche Diagnostics offers a broad portfolio of products, tools and services that help in the prevention, diagnosis and management of diseases like HPV, HIV, hepatitis and diabetes as well as other medical conditions, such as fertility and blood coagulation. These products and services are used by researchers, physicians, patients, hospitals and laboratories worldwide to help improve people's lives.

Roche is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

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