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The Senior Marketing Campaign Plannersupporting the Government team will be responsible for the planning and execution of marketing activities supporting the objectives developed in strategic marketing plans on a global/regional, segment or product basis. The Government business at Thomson Reuters is a dynamic and growing area of the Thomson Reuters portfolio with many exciting and high-profile initiatives. These initiatives support our Federal, State, and Local government agencies to help them move their missions forward every day. This includes practicing law, ensuring access to justice, ensuring community safety, and reducing fraud and waste of government funds. The right candidate works using own initiative and is able to deal with an element of ambiguity. Works with minimal guidance & direction from manager. In this role you will oversee all aspects of our marketing campaigns, programs and tactics including objective and target setting, developing the plan, providing guidance on the assets/offers for our customers and partnering across legal marketing to ensure flawless execution. About the Role In this opportunity as Senior Campaign Planner, Government Customer Marketing, you will:
Create B2B marketing campaign plans and integrated programs geared towards an assigned go-to-market across the customer journey including net new acquisition, upsell, cross sell, onboarding and retention. Work with our demand gen team partners to implement, track, measure, assess and optimize efforts at varying levels of the campaign and across channels based on a variety of objectives. Brief and oversee the campaign related work of internal and external agencies, channel partners and creative partners, such as designers, content creators, demand generation specialists, etc. Ensure campaign goals/ KPIs are defined (utilizing reverse funnel methodology) tracked (during development phase) and measured. Work within and manage budget at this senior level, and report any overspend. Plan and execute traditional marketing channels, as well as digital marketing and supporting lead generation to engage and convert customers and prospects to acquire, upsell and cross sell. Work with brand, content and solutions marketing teams to ensure that the organization's brand and identity is adhered to in campaigns and in all communication channels we are utilizing for our campaign. Review regular reports of campaign results, including web analysis and evaluation of KPIs. We have talented campaign analysts within the team to partner with, but this role is expected to pull self-serve reporting for basic performance metrics within our existing tools to make quick decisions to optimize - Salesforce, Tableau, Adobe Analytics (training is available). Ensure marketing materials are accurate, customer-centric and effective. Stay curious with emerging trends in marketing and adapt those learnings to your campaign roadmap. You are comfortable with the "gray area" and work with your manager, team members, and business partners to drive outcomes, are motivated by change and will work to achieve business objectives.
Accountability
Meeting and exceeding marketing contribution to sales goals for the assigned go-to-market As outlined in your plans, you will meet prospect and qualified lead targets that translate to tele-qualified leads and opportunities that close. You will increase traffic to the web, ensure engagement with the content we are promoting, and plan for a path to nurture and convert those visitors to highly engaged customers. You will be responsible for TOF and MOF engagement. You will have the ability to pull more levers in earlier stages, but partnership with the demand gen and sales development teams will be critical for feedback to appropriately "fill the funnel" and nurture leads accordingly.
About You You're a fit for the role of Senior Campaign Planner, Government Customer Marketing, if your background includes:
5+ years in results driven, B2B digital and offline campaign strategy. Bachelor's degree in marketing or related field (or equivalent experience). Experience using key marketing reporting tools such as Salesforce, Adobe Analytics, Tableau Strategic understanding of marketing automation platforms such as Eloqua, lead scoring strategies, and the marketing funnel stages (leads aka MQL, SQL, etc.). Drive and desire to deeply understand our Government customers and their needs on an ongoing basis
#LI-BS1 What's in it For You?
Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.
Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations.
For any eligible US locations, unless otherwise noted, the base compensation range for this role is $72,100 - $133,900.
This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.
Base pay is positioned within the range based on several factors including an individual's knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.
About Us Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here. Learn more on how to protect yourself from fraudulent job postings here. More information about Thomson Reuters can be found on thomsonreuters.com.
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Thomson Reuters
life insurance, parental leave, paid time off, paid holidays, tuition reimbursement, 401(k)
Apr 15, 2025