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Your Opportunity as the Lead, Brand Commercialization - Consumer Foods You will be responsible for developing sales strategies, communicating key brand initiatives, driving in-market execution, and leading the translation of national brand strategies, marketing plans and category/shopper insights into channel and customer specific objectives in order to achieve volume and share targets. The Brand Commercialization (BC) Team serves as a critical conduit between Brand Marketing and the Field Sales teams by translating national strategies into retail channel GTMs. They serve as the internal voice of customers during planning, innovation development, brand strategy development and stage-gate meetings. They create a national playbook and new item sell-in materials as well as resolve channel conflicts. Location: Orrville, OH (Close proximity to Cleveland/Akron) Work Arrangements: Hybrid ~30% in office expectation In this role you will:
Translates national brand strategies, marketing plans, category growth initiatives and insights into go to market sales strategies by key channels. Influence the development of Long Range and Annual Operating Plans (quota, trade, situation assessments) from a Category, Customer, Channel, & Competitive lens Creation of channel specific sales fundamental objectives to achieve priorities and sales controllable objectives: distribution, pricing, shelving, merchandising, and new items Act as internal voice for the customer - be able to speak to customer and channel opportunities (know what is possible) and represent customer and channel strategies at stage-gate and consensus forecast meetings. Lead the development of national sales presentations and tools that are rich in category and shopper insights that help Field Sales execute the initiatives in the marketplace with excellence Communicate key Category, Customer, Competitive insights into volume forecast Assist in the development of trade promotion strategies, trade merchandising plans, and major trade initiatives Understand the efficiency and effectiveness of specific trade promotions/other sales activities and make recommendations, where needed. Help provide regular updates to Field Sales of key marketing elements and initiatives (FSI/Media calendars, Catalina, etc). Provide support for product recalls, label changes, innovation launches, and SKU rationalizations. Assist in creation of materials for National Sales Meetings and Sales webcasts.
The Right Place for You We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs. What we are looking for: Minimum Requirements:
Bachelor's Degree 7+ years experience in CPG Customer Marketing (Brand Commercialization/ Customer Commercialization), Brand Marketing, CPG Customer Sales Management or within related "go-to-market" commercial responsibility Strategic thinker with strong problem-solving skills Strong collaboration skills with the ability to lead projects and initiatives while influencing cross-functional partners Drive for Results: Sets a high standard of performance while pursuing goals with a high sense of urgency. Influence: Listens and understands the perspective of others while asserting and gaining support of own ideas. Ability to manage ambiguity & complexity Curiosity and continuous learning mindset Strong analytical skills (Excel, Word, PowerPoint): Experience pulling, analyzing and drawing insights and recommendations from consumption data (Nielsen) Ability to travel approximately 25% of the time
Additional skills and experience that we think would make someone successful in this role:
Learn more about working at Smucker:
Our Total Rewards Benefits Program Our Thriving Together Philosophy Supporting All Impacted by Our Business Our Continued Progress on Inclusion, Diversity and Equity
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The J.M. Smucker Company
Apr 15, 2025