Marketing Specialist II

JOB SUMMARY:

The Marketing Specialist II is responsible for developing and executing national, regional, and local marketing strategies to enhance customer engagement, drive brand awareness, and support business growth. This role also focuses on internal and external communications, ensuring consistent and effective messaging across multiple channels to build strong relationships with customers, employees, and prospects.

ESSENTIAL JOB DUTIES:

• Develop and implement local and regional marketing initiatives that align with corporate brand guidelines and business objectives.
• Coordinate and develop customer communications, including email campaigns, newsletters, social media updates, and in-branch promotional materials.
• Work closely with branch leadership, subsidiary leadership, and sales teams to understand customer needs and tailor marketing efforts accordingly.
• Collaborate with the corporate marketing team to leverage national campaigns for local activation.
• Monitor and analyze customer engagement data to optimize communication strategies.
• Assist with development of internal communications related to branch updates and news.
• Ensure all marketing materials maintain brand consistency and comply with regulatory requirements.
• Conduct competitor analysis to identify trends and opportunities for improvement.
• Manage customer feedback channels such as Google reviews and collaborate with internal teams to enhance customer experience.
• Coordinate paid advertising efforts, including digital and traditional media, to maximize local reach and engagement.
• Implement and optimize SEO strategies to improve branch visibility in search engine results.
• Track and report on the performance of paid ads and SEO initiatives, making data-driven adjustments as needed.
• Other duties may be assigned.

QUALIFICATIONS

The qualifications listed below are representative of the elements required to perform the job successfully, however in some cases, an equivalent combination of Education, Training, Certifications and Experience may meet the job qualifications.

Education, Training, Certifications:

• High school Diploma, or equivalent, required.
• Bachelor's degree in Marketing, Communications, Business, or a related field, strongly preferred.

Experience, Knowledge, Skill Requirements:

• 3-5years of experience in marketing, customer communications, or a related role, strongly preferred.
• Strong writing and content creation skills with an ability to craft compelling customer messages.
• Knowledge of SEO, paid media, and digital marketing best practices, preferred.
• Excellent organizational and project management skills.
• Strong analytical skills with the ability to measure and optimize marketing performance, preferred.
• Ability to work independently and collaboratively in a fast-paced environment.
• 3-5 years of B2B and B2C experience, strongly preferred.

Communication Skills:

• Must have the ability to effectively read, write and communicate in English with employees and customers.

Systems and Software Skills:

• Experience with WordPress or other website content management systems.
• Experience with Salesforce Pardot/Salesforce Account Engagement.
• Familiarity with design tools such as Canva or Adobe Creative Suite, preferred.
• Experience with email marketing platforms, social media management, and CRM tools.

Other Qualifications:

• Valid driver's license with acceptable driving record required.
• Must be able to comply with SFPH's Drug and Alcohol policy and Background screening requirements, which may also include customer specific requirements based on contractual agreement.
• Occasional travel required, up to 10%.

PHYSICAL & WORK ENVIRONMENT REQUIREMENTS

Reasonable accommodations may be made to enable individuals with disabilities to perform Essential Job Duties.

Physical Requirements:

While performing the duties of this job, the employee is required to sit for long periods. Employee will occasionally be required to bend, kneel, balance, lift, walk, stand, ascend/descend stairs, drive, twist, and reach above and below shoulders.

Work Environment:

Employee will consistently be required to work indoors in an office setting, work alone and with others. Office settings are mild to moderate temperatures.

This position is not remote and will be required to be in the office 4-5 days a week.

We are fully committed to equal opportunities for employment to all individuals regardless of race, national origin, gender, religion, sexual orientation, disability, familial status, and any other classification protected under the law. We are an Equal Opportunity, Affirmative Action employer.

While this job description is intended to be an accurate reflection of the position, management reserves the right to modify, add, or remove duties and to assign other duties as necessary.

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