Name
Consulting - Marketing & Business Development - National Consulting Marketing - Content Lead Posting Title
National Consulting Marketing Content Lead Date Published
Thursday, May 15, 2025 Job Category
Marketing & Business Development Office
Consulting Corporate (Forvis) Advertised Location
US-FL-Jacksonville, US-FL-Tampa Bay, US-GA-Atlanta, US-IN-Indianapolis, US-KY-Louisville, US-MO-Saint Louis, US-NC-Charlotte, US-OK-Oklahoma City, US-TN-Nashville, US-TX-Dallas, US-TX-San Antonio, US-VA-Tysons
Description & Requirements
The National Consulting Marketing Content Lead - Large Global Firms (Marketing Content Lead) plays a crucial role in supporting content marketing and business development efforts for the Risk Advisory Consulting Practice (RAS-1) and the F1000 Segment. Responsibilities include developing a strategic content plan, collaborating with senior leadership to produce thought leadership pieces (such as articles, white papers, blog posts, social media content, and presentations), and overseeing the editorial calendar.
This role also involves conducting research and analysis, assisting with go-to-market initiatives (such as RFPs, solution sheets, case studies, and pitchbooks), and creating content for various platforms, including social media, videos, podcasts, and conferences. Additionally, the Marketing Content Lead tracks market trends, generates unique insights, and manages the end-to-end content development process, coordinating reviews and edits with multiple stakeholders.
This individual will work closely with the RAS-1 / F1000 Consulting Marketing Senior Manager, the RAS-1 / F1000 Consulting Marketing Leader, the RAS-1 / F1000 Consulting Graphic Designer, the Financial Services National Industry Marketing Leader (NIML), and other Consulting Marketing Leaders across the F1000 segment. Together, they aim to drive revenue growth through strategic marketing and business development initiatives while strengthening brand recognition through an education-focused approach
How you will contribute:
- Content Strategy & Distribution: Develop and execute content across digital marketing channels to enhance brand visibility, amplify reach, and generate leads. Leverage the firm's project management system and owned platforms for effective distribution
- Internal Communication Materials: Regularly update and maintain pitchbook materials, ensuring alignment with relevant consulting and industry practices.
- RFP Management: Oversee the Request for Proposal (RFP) process, crafting content that adheres to brand integrity standards. Identify winning themes and positioning strategies while collaborating with subject matter experts to develop compelling responses.
- Alliance Partnership Projects: Lead the planning and execution of deliverables for external alliance partnerships across consulting, assurance, and tax. Responsibilities include managing annual surveys and content programs, coordinating stakeholder teams, facilitating meetings, identifying prospects, setting milestones, tracking progress, and providing performance analytics.
- Market Research & Competitive Insights: Conduct regular monthly and annual market research on industry trends, hot topics, and competitor activities to inform strategic decision-making.
- Data-Driven Content Strategy: Utilize firm CRM and Opportunity Pipeline dashboards to guide content development for strategic pursuits, ensuring a data-informed approach.
- Benchmarking & ROI Reporting: Establish consistent benchmarking methods and ROI analysis for practice unit and segment content to support strategic planning and budgeting.
- Analytics & Strategic Planning Support: Provide research and analytical support for the annual strategic planning process, assisting marketing team members with completion.
- Team Collaboration & Engagement: Participate actively in marketing team meetings-both virtual and in-person-to foster collaboration and alignment.
- Additional Marketing Responsibilities: Take on various other marketing duties as assigned, contributing to broader business development goal
We are looking for people who have Forward Vision and:
- Strong working knowledge of modern marketing practices
- Proficiency in Microsoft Office Suite products
- Demonstrated go-to-market writing, communication, and story-telling skills - ranging from long-form thought leadership to social media posts to client presentations
- Ability to manage multiple projects at once, recommend prioritization, timelines, and processes to ensure the service delivery team meets all success criteria
- Positive attitude & team-oriented self-starter with excellent work ethic
- Ability to meet deadlines & deliver results
- High standards for following brand messaging and style guidelines
- Excellent organizational & time management skills, with the ability to plan, execute, & evaluate multiple ongoing projects
- Strong interpersonal skills to quickly build working relationships with internal clients
- Strong executive presence & coachability
- Presentation and/or proposal experience preferred
- Proven ability to adapt quickly to a fast-paced environment and support multiple high priority work streams
- Excellent communication skills (both oral and written) with a demonstrated ability to communicate complex ideas clearly and concisely
- Self-motivated and accountable. Thrives in a team environment in addition to working alone with minimal direction
- Willing to travel as needed
Minimum Qualifications:
- Bachelor's degree in English, Marketing, Communication, or related field.
- 3-5+ years of experience in marketing communications, proposals or marketing content
Preferred Qualifications:
- Previous experience in consulting, professional services or top 50 public accounting firm preferred
- Financial services industry experience a plus
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Forvis Mazars, LLP
May 19, 2025