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Category Analyst, C-Store

The Hershey Company
United States, Georgia, Atlanta
May 21, 2025

Category Analyst, C-Store
Posted Date:

May 21, 2025
Requisition Number:

125450

20062220Job Title: Category Analyst Geographic C-Store

Job Location: Atlanta, GA (preferred); or near a major airport in the Southeast

Summary

As a Category Analyst, you will serve as an advisor to and an analyst to the sales team and an indispensable partner to our Retailers, driving development and implementation of category initiatives to meet and exceed financial objectives. The Category Analyst will be an expert in the pervasive application of insights to fuel category growth.

Key role is synthesizing business trends, competitive trends, shopper insights, financial insights, etc., to identify opportunities and develop solutions to drive category growth across the store. The Category Analyst will influence the development and implementation of category lead initiatives for both seasonal and everyday business. Additionally, this role will support reporting functions for the team across the entire business.

Responsibilities

* Provide management with objective, comprehensive, consumer-based insights and actionable recommendations based upon that information for the CMG category

* Support to identify and solve for key business issues through regular and ad hoc business analysis, including category reviews and line reviews.

* Act as the indispensable consultative partner, driving projects to achieve financial objectives. Isolate potential growth opportunities for the category.

* Develop and participate in cross- functional projects/teams to activate growth driving executions. Leverage business analysis and insights to create solutions that drive growth. Effectively utilize the company's insights and proprietary tools to drive profitable sales results.

* Effectively penetrate horizontally and vertically to align key stakeholders on category lead initiatives.

Qualifications

Education: Bachelor's Degree Required

Experience: This position requires previous CPG Sales experience (approximately 1-3 years), advanced analytical skills, basic understanding of consumer\shopper behavior and market research strategies, and the ability to learn about consumer sales industry trends and working knowledge of the category management process.

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Nearest Major Market: Atlanta

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