Multimedia Content Specialist

• Establish, coordinate, and execute social media strategy for the law school, under the direction of the Assistant Dean of Law School Marketing and Communications.
• Cultivate data-driven, high-impact, and results-oriented enrollment marketing practices to ensure annual enrollment of a high-achieving and diverse student body within the JD program and LLM program.
• Capture, create, and edit captivating high-quality visual images to promote the law school.
• Record and edit compelling videos to be used across various platforms, including websites, social media, digital newsletters and media pitches. Videos should be in alignment with university brand, goals and objectives.
• Develop major story and feature ideas that elevate University of the Pacific McGeorge School of Law regionally and nationally; creates and edits an extensive and wide array of compelling and interesting news and feature stories, web and magazine features, profiles, bios, newsletter content, blogs, captions, and speeches of varying lengths.
• Make decisions and recommendations regarding content direction and selection, content placement, and timing.
• Has a keen sense of curiosity in finding story ideas and knows how to tease out content from a variety of sources. Identifies stories that are media worthy and works with the Assistant Dean of Law School Marketing and Communications on pitching.
• Highly adept at researching and gathering data and market intelligence, finding sources, conducting interviews; fact checks all content with multiple sources.
• Can easily work with senior leaders throughout the organization and cultivate strong relationships and networks with coworkers, community members and university colleagues to identify potential story ideas and other areas of content, as well as to seek out information.
• Manages digital newsletters, which entails writing, layout, distribution and analytics.
• Coordinate robust email marketing campaigns. Monitor and analyze the effectiveness of email marketing efforts using various tools and metrics, such as web analytics, email open rates, click-through rates, conversion rates, etc., and provide regular reports and recommendations for improvement.
• Plan, implement, and assess marketing campaigns (email, print, and digital) to external audiences.
• Create and develop graphic design materials for the law school. Conceptualize, develop, and implement graphic design in marketing campaigns and collateral as needed. Takes initiatives from concept to completion to inform and engage key stakeholders while ensuring the highest possible quality and consistency in look and feel for all projects.
• Track the course of marketing initiatives, analyze, and present results. Propose corrective actions as appropriate. Update, maintain, and recommend solutions for optimizing law school communications to internal and external audiences.
• Supervise student employees and temporary employees as needed; delegate tasks, approve timesheets, create work schedules, and oversee their work product.
• Initiate and facilitate collaboration between different departments on behalf of the Law School Office of Marketing and Communications.
• Ensure visual and verbal consistency of materials produced by the law school.
• Ensure workflow is timely and efficient.
• Handle confidential materials and situations with sensitivity, discretion, and independent judgement.
• Follows university's editorial standards, branding guidelines, and accessibility standards.
• Proofreads and edits content for accuracy, clarity, consistency, grammar and editorial style.
• Manage special projects and other related duties as assigned.

• Bachelor's Degree in journalism, English, marketing, communications, professional writing, or relevant field.
• Two (2) years of work experience with AP style, journalistic writing, and news reporting for a variety of audiences.
• Two (2) years of experience shooting and editing photography and videography.
• One (1) year of experience developing content for social media channels (including but not limited to Instagram, Facebook, LinkedIn, X, and YouTube).

• Master's degree in journalism, English, marketing, communications, professional writing, or relevant field.
• Excellent verbal and interpersonal communication skills.
• Strong writing, editing, proofreading, and photography/videography skills and the ability to work well under tight deadlines.
• High level proficiency with Microsoft Outlook, Word, Excel, and PowerPoint.
• Experience with Adobe Photoshop, Lightroom, Premiere Pro, and InDesign.
• Experience with Canva or a similar graphic design platform.
• Experience working with content management systems and email marketing applications.
• Experience writing marketing copy for various forms of marketing collateral, email marketing campaigns, social media, and advertisements.
• Experience using analytics software such as Google Analytics.
• Experience working in a higher education or agency setting.
• Experience using social media platforms.
• Familiarity with evaluating, hiring, and managing outside vendors and/or freelance creative resources.
• Excellent organizational, analytical, and problem-solving skills, and ability to handle multiple tasks under pressure and meet deadlines.
• Experience and sensitivity in working with people of diverse backgrounds and cultures.
• Demonstrated experience in advancing social justice, equity, and inclusion in a university setting.
• Ability to engage and integrate culturally responsive practices and knowledge in their work.

University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.