Senior Product Marketing Manager, Provider

We are seeking a strategic, cross-functional leader over Product Marketing & Strategy. In this hybrid role, you'll lead the development of product messaging, go-to-market execution, and commercial enablement, while also playing a key role in shaping product strategy and long-term growth opportunities. This individual will be the connective tissue between product, customer, and commercial strategy, ensuring our value is clearly articulated, differentiated in the market, and aligned with our highest-priority business opportunities.

You'll do more than launch products-you'll define how we communicate value, accelerate customer growth, and shape the end-to-end customer experience. You'll play a key role in helping define and drive forward strategic, cross-functional initiatives that shape how we communicate value, accelerate customer growth, and deliver a cohesive customer experience. Working closely with teams across Product, Engineering, Customer Success, and Commercial, you'll help ensure alignment around our go-to-market strategy, contribute to strategic planning, and provide the insights and positioning needed to execute with clarity and impact across our Provider product vertical.

This role requires both strategic vision and tactical execution. You'll be responsible for owning messaging, positioning, and proof points for your product line; leading product launches and driving cross-functional go-to-market excellence; and serving as the voice of the customer through continuous feedback loops, market insights, and competitive intelligence. In close partnership with Product leadership, you'll also help influence roadmap priorities and shape the long-term strategy that supports Datavant's innovation and growth objectives.

You'll be the sole owner of Product Marketing for the Provider business line, requiring strong entrepreneurial instincts, excellent communication skills, and the ability to operate autonomously. You'll report to the SVP of Product and play a central role in defining how we tell the Datavant story to the provider market. This is a high-impact, cross-functional role-ideal for someone who is equal parts strategist, storyteller, and operator, and who thrives at the intersection of product, customer, and market.

Responsibilities:

Drive Product Messaging and Positioning

• Build a systematic understanding of our customers: Define specific customer segments and personas, and narrative for how Datavant's products uniquely meet their needs
• Articulate a compelling value narrative: Work closely with our product team to fully understand Datavant products and technology and craft clear, compelling messaging and value positioning for our solutions that communicates differentiated value across our customer base

Inform Strategic Growth Through Market and Customer Insight

• Assist with researching and developing our market size, penetration, and potential growth opportunities
• Build Competitive Intelligence: Develop deep expertise in the competitive landscape-tracking positioning, pricing, product capabilities, and market shifts-to inform strategic decisions and sharpen our differentiation
• Drive Voice of the Customer (VoC): Lead cross-functional efforts to capture and synthesize customer feedback-across interviews, win/loss analysis, and usage data-to influence roadmap, messaging, and experience improvements

Advance Product Strategy & Drive Cross-Functional Alignment

• Collaborate with Product leadership to define the long-term product vision, identify high-leverage strategic opportunities, and shape roadmap direction in alignment with Datavant's platform goals
• Lead and support special projects that span product development, customer experience, and operational transformation-acting as a force multiplier across functions to unlock new capabilities or scale existing ones
• Drive cross-functional collaboration across Product, Commercial, Customer Success, and Analytics to ensure alignment on product priorities, go-to-market strategy, and evolving customer needs
• Drive execution of high-priority product initiatives by coordinating across teams, removing operational roadblocks, and ensuring accountability. Support product leadership through strategic planning, operational rigor, and cross-functional alignment on goals, timelines, and success metrics

Shape the Go-to-Market Strategy

• Transform the GTM Engine: Collaborate with Sales and Enablement to refine value-based selling frameworks and elevate the customer-facing motion
• Define and Guide Expansion Paths: Develop commercial narratives and modular value propositions that support upsell, cross-sell, and multi-product strategies
• Contribute to Strategic Product Vision: Support key deals and partnerships by helping craft high-impact product vision narratives
• Ensure Messaging Consistency: Drive alignment of messaging across all channels and touchpoints to ensure a unified go-to-market presence

Drive Customer-Centric Positioning and Narrative Development

• Translate Product Into Value: Turn technical product updates into clear, benefit-led stories tailored to specific customer segments
• Shape the Customer Experience: Partner with Product and Customer Success to enhance onboarding, in-product education, and the full customer journey to increase adoption and satisfaction
• Create Compelling Customer Experiences: Influence how customers engage with and perceive the products across all moments in the journey

Lead Product Launches and Market Activation

• Own Launch Strategy: Plan and execute strategic product and feature launches tied to customer outcomes and market needs, ensuring cross-functional alignment
• Develop Demos and Tools: Create interactive tools and demos to make products tangible, engaging, and credible in real-world contexts.
• Produce Webinars & Campaigns: Build high-impact content and events to engage, educate, and inspire both prospects and customers.

Enable and Equip the Field

• Train GTM Teams: Ensure Sales and Success teams can confidently explain and demonstrate the product with clear messaging and value articulation
• Manage Content Systems: Own and operate the content infrastructure that powers internal and external communications, including advanced CMS tooling

What You Bring to the Table:

• 10+ years of experience in Product Marketing, Product Strategy,, or GTM roles in B2B SaaS or health tech, ideally in B2B SaaS, healthcare, or platform businesses
• Proven success in launching and scaling complex software products or platforms and ability to turn complex products and customer needs into compelling value narratives
• Strong strategic thinking and analytical skills; able to distill insights from market signals and customer feedback
• Experience working closely with Product and Engineering teams; comfort navigating technical detail when needed
• Strong track record partnering across product, marketing, sales, and customer success teams
• Analytical and strategic-able to connect customer insight to commercial opportunity
• Exceptional written and verbal communicator, with a knack for simplifying the complex
• Track record of success with taking new products and features to market
• Driven, entrepreneurial, startup-ready - able to navigate ambiguity through strong problem solving and critical thinking skills
• Track record of developing deep and thoughtful thought leadership content

Bonus Points if:

• You have direct experience in healthcare or regulated industries and experience with providers
• You have experience in adjacent functions: sales, commercial operations, product, etc.
• Prior ownership of multi-product expansion or customer lifecycle marketing programs