Sr Digital Marketing Specialist

The Senior Digital Marketing Specialist manages one or more functions of the marketing department. The individual builds and maintains strong relationships with internal and external stakeholders. Aligned with the bank's strategic plan, the individual develops and coordinates marketing communications, advertising and promotional activities through both digital and traditional marketing. Additionally, the individual contributes to the total effectiveness of the department through effective budgeting, communication, needs assessment, problem solving, proactively offering creative solutions and managing others.

• Executes marketing plan with specific goals to generate revenue, build brand awareness and maximizes exposure to target businesses and consumers through online, print and others channels as needed
• Manages projects from concept to delivery; effective management of scope, milestones, deadlines and cost. Manages budgets, schedules resources and prioritizes to achieve marketing objectives
• Plan and executes all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Generates project reports, tracking and status updates. Identify trends and insights, optimize spend and performance based on the insights. Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Collaborate with internal teams to create landing pages and optimize user experience
• Establishes policies, procedures and appropriate controls for area of responsibility. Manages staff through consistent coaching and development plans
• Manages marketing agency and vendor relationships. Collaborate with agencies and other vendor partners
• May require work on physical bank premises

Qualifications:

• Bachelor's degree in marketing, advertising, communications or related field or equivalent educational/work experience
• 5+ years experience in marketing; 3+ years of digital marketing experience including Email, SEM/SEO, Social Media, etc.
• Preferred - Management experience, Salesforce Marketing Cloud, Marketo or other CRM based marketing; knowledge of media editing software (photo and video)

Skills:

• Working knowledge of Microsoft Excel and MS Word; basic keyboarding and calculator skills, must be able to do simple math and carry out written instructions
• Travel to a variety of locations to perform work and/or attend meetings as required
• Work occasionally requires more than 40 hours per week to perform the essential functions of the position
• Lifting in an office setting may be required up to 30lbs.

ANBTX strongly encourages candidates that are fluent in English and Spanish to apply. Jobs that specifically require candidates to be bilingual will be posted as a requirement.