Public Relations Specialist

AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 33 million people worldwide. Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib related complications. AtriCure's Isolator Synergy Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib. AtriCure's AtriClip Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide. AtriCure's Hybrid AF Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients. AtriCure's cryoICE cryoSPHERE probe is cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures. For more information, visit AtriCure.com or follow us on Twitter @AtriCure.

We foster a culture of inclusion by embracing diverse experiences and individuals where everyone's authentic self is welcome. We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally.

POSITION SUMMARY:

This role supports public relations and community engagement initiatives that help shape our brand presence and reputation within the community and the medical device industry. Reporting to the Director of Internal Communications and Engagement, the ideal candidate will execute public relations efforts that align with and advance our organizational goals. By helping promote our reputation as an employer of choice and an innovative leader in the medtech space, this position contributes to a cohesive "inside-out" communication approach-helping connect internal messaging with external outreach.

ESSENTIAL FUNCTIONS OF THE POSITION:

• Coordinate proactive media relations with national and local outlets, and liaise with educational institutions, industry groups, and local government leaders to represent our organization.
• Support strategy and execute logistics for awards that position the company as an Employer of Choice and advance our reputation as a patient-centered MedTech leader.
• Assist in planning and logistics for community relations activities that align with corporate objectives and enhance the brand, including hosting community partners and collaborating with local organizations, chambers of commerce, and advocacy groups.
• Work cross-functionally with leadership and internal teams to ensure message consistency and strategic alignment across departments.
• Coordinate with stakeholders to develop and oversee a press release process and manage a press release calendar.
• Maintain, refine, and execute crisis communication protocols, working closely with stakeholders to ensure these protocols are understood and updated. Act as the primary media liaison as needed.
• Develop media kits and branded content for hospitals, physicians, and social media outreach.
• Track and report on key performance indicators (KPIs) for PR campaigns, media coverage and community engagement.

ADDITIONAL ESSENTIAL FUNCTIONS OF THE POSITION:

• Regular and predictable work performance
• Ability to work in a fast-paced environment
• Sound judgement and decision-making capabilities
• Strong multitasking and prioritization skills
• Ability to work effectively with diverse teams and stakeholders
• Additional duties as assigned

BASIC QUALIFICATIONS:

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field
• 2 years of experience in public relations or a similar role
• Proven expertise in media relations, crisis communication, and press release development
• Excellent writing and communication skills
• Excellent organizational and project management abilities
• Expertise in creating content across multiple formats, including written, video, social media, and spoken presentations
• Experience in community relations and partnership development preferred
• Ability to travel up to 10%

PREFERRED QUALIFICATIONS:

• Experience in the medical device or healthcare industry
• Familiarity with media monitoring and analytics tools
• Professional certification in PR or communications (e.g., APR)

OTHER REQUIREMENTS:

• Ability to regularly walk, sit, or stand as needed
• Ability to occasionally bend and push/pull as needed
• Ability to pass pre-employment drug screen and background check

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AtriCure has a variety of benefits available for US based employees and their families. Examples include Medical & Dental beginning day 1 of employment, 401K plus match, 20 days of paid Parental Leave, in addition to maternity leave, for new moms and dads, Volunteer Time off, Pet Insurance, and more. Corporate-based employees also have full access to our on-site fitness center and cafeteria. To see a complete list of our benefits, please visit our careers website: https://www.atricure.com/careers-atricure/benefits. AtriCure participates in the federal E-Verify program to confirm the identity of and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here https://www.e-verify.gov/ AtriCure is an Equal Employment Opportunity/Affirmative Action employer and provides Drug Free Workplaces. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national or ethnic origin, age, protected veteran status, status as an individual with disability, sexual orientation, gender identity or any other characteristic protected by federal, state, or local law(s).