Marketing Global Segment Director- Building Products

• Develop growth strategies for the designated sub-segments in North America, Europe and APAC.

• Convert the strategy into multi-year growth plans that expand both position and profitability.

• Align regional sales, R&D and Product Management resources to execute the growth plan.

• Establish leading operational and lagging financial metrics forthe segment and manage to these. These metrics should include, but are not limited to, sales growth and margin growth.

• Grow market share in key geographies.

• Develop, coach and manage talent.

• Stay within budget and timelines in achieving the above results.

• Strong fact base, quantifying key dimensions of the segment;

• Leading and lagging economic indicators for the segment;

• Quantified assessment of sub-segment attractiveness in each relevant geography;

• Competitive intelligence;

• Identify and quantify the impact of disruptors and accelerators in the segment;

• Quantified assessment of our probability of success in each sub-segment in each relevant geography;

• Internal value chain assessment;

• Defined business model and channel strategy;

• Segment industry value chain overview.

• Segment strategy that drives differentiation and sustainable competitive advantage;

• Actionable growth plan including both external market actions and internal investments;

• Financial plan quantifying the net benefit of these market actions and internal investments.

The strategy should include an assessment of adjacent markets and technologies, new geographies. The growth plan should consider both organic and inorganic growth.

Strategy Execution / Growth Plan

Execute the strategy to achieve the financial growth plans. This should include:

• Aligning all internal stakeholders around segment growth plans.

• Maintaining contact with key customers in all regions to gain market insight and deeper customer understanding.

• Maintaining contact with key suppliers or co-suppliers in the industry to understand their capabilities and innovations to better serve the segment.

• Active involvement in industry associations to represent Sherwin-Williams as a global coatings leader.

• Supporting sales in positioning appropriate product offerings for target customer segments.

• Identify and establish relationships with key industry influencers and brand owners.

• For selected strategic accounts, partner with the Enterprise Selling team to deliver an enterprise-wide value proposition that delivers on value elements from several divisions or groups.

• Support the global sales organization at the strategic, as well as tactical account level through targeting, lead generation ,sales tool development, pricing guidance, and collaborative selling.

Global Account Management

• For a select number of global accounts, work with the regional account owners to coordinate the cross regional account plan.

• Facilitate service in each region that reflects the global importance of these accounts

Product Development& Commercialization

• Develop a robust new product development roadmap, including an active ideas pipeline. This roadmap should ensure marketshare and profit expansion.

• Collaborate with Segment Product Management on road map execution.

  • Responsible and Accountable for Stage Gate Phase 1 Opportunity Identification,

  • Responsible to contribute as a project team member to Phase 2 through 5 by

    advancing commercial data and refining the value proposition and financial

    assessments.

• Lead the market introduction for new products.

• Support Product Management in prioritizing segment-specific Lab Work Requests (LWRs).

Communications

External Communications

• Identify key stakeholders and build tailored message maps.

  • Recommend key events and media relevant for the focused segment & support Marcom in executing these events, through content contribution and participation