Marketing Manager

B2B Marketing Manager at Boingo Wireless

Meet Boingo

Boingo Wireless, Inc. simplifies complex wireless challenges to connect people, businesses, and things at iconic venues around the world. Nearly 25 years ago, we launched as a scrappy Wi-Fi startup. Today, Boingo is the global leader in indoor cellular (DAS) networks, powering connectivity where it matters most.

Boingo networks serve 130+ major airports and transportation hubs, 100+ U.S. military bases, 70+ sports and entertainment venues, and a growing footprint across hospitals, convention centers, commercial real estate, hotels, and more.

We don't just build networks - we build the future of wireless. Our team is driven by innovation, collaboration, and a shared mission to make connectivity seamless, secure, and accessible. If you're passionate about solving big problems and shaping how the world connects, Boingo is the place for you.

About the Role

Boingo is looking for a strategic, curious, and driven B2B Marketing Manager to join our award-winning marketing team. This role is ideal for a marketer who thrives at the intersection of technology, telecom, and storytelling - someone who can translate complex wireless solutions into compelling narratives that spark interest and drive results.

As a B2B Marketing Manager, you'll become a subject matter expert across a wide range of wireless technologies, including cellular distributed antenna systems (DAS), Wi-Fi, and Private 5G. Don't worry if you're not a wireless expert - what matters most is a sharp intellect and a deep curiosity to learn. We'll teach you the tech; you bring the strategic thinking.

You'll lead content creation, email campaigns, advertising, and event marketing in support of our Sales and Account Management teams, helping drive lead generation across Boingo's key verticals-from airports and military bases to stadiums and hospitals.

This is a role for someone who sees the big picture but never misses the details. You'll bring precision, creativity, and a growth mindset to every campaign, helping Boingo stay ahead in a fast-moving industry.

This is an office-based role in our beautiful Frisco, TX headquarters - just a three-minute walk to The Star, home of the Dallas Cowboys.

What You'll Do

• Become a Subject Matter Expert: Deeply understand the verticals you support, Boingo's products and services, and how our solutions solve real-world challenges for venues.
• Create Content That Connects: Develop marketing collateral, presentations, blog posts, and social media content that supports Sales and Account Management-and resonates with our audiences.
• Activate Events: Drive marketing strategy for industry events (virtual and in-person) including sponsorships, booth experiences, customer activations, lead generation, and post-event reporting.
• Lead Email Campaigns: Plan, write, and optimize email campaigns using Pardot, including audience segmentation, scheduling, and performance tracking (open rates, CTR, conversions).
• Track Performance & Budgets: Monitor KPIs and ROI across campaigns and events and manage budgets with precision.
• Conduct Market Research: Stay on top of industry trends and competitive insights to inform strategy and keep Boingo ahead of the curve.

Is This You?

• You bring 5+ years of B2B marketing experience, ideally in a technology or telecom environment.
• You're a natural storyteller with exceptional written and verbal communication skills, able to tailor messaging for diverse audiences.
• You embrace AI as a tool to accelerate creativity, efficiency, and insight. You are fluent in writing killer prompts and integrate AI (Copilot) into all your workflows.
• You've led successful lead generation campaigns, especially those tied to event marketing - think trade shows, conferences, and customer activations - not paid search (we have someone else on the team who handles that!)
• You know how to track and analyze performance data to measure impact and optimize future efforts.
• You have a strong point of view, but you collaborate with ease across cross-functional teams and deliver top-notch customer service to the teams you support.
• You're a master of juggling multiple projects, staying organized, and hitting deadlines without breaking a sweat.
• You're proficient in Microsoft Office, Microsoft Copilot (or similar LLM), Salesforce Marketing Cloud or Account Engagement (Pardot).
• You bring an upbeat, positive, "can do" attitude to everything you do.
• You hold a bachelor's degree in Business, Communications, Marketing, or a related field.

And One More Thing...

Our team is creative, collaborative, and on the leading edge of technology. There is no doubt the "secret sauce" to Boingo's success is our incredible team and culture. We take pride in having fun and building awesome products. It's no wonder Boingo's been named a "Best Place to Work" 8 times (and counting)!

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, disability or veteran status.

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