New

Manager, Digital Marketing Analytics & Insights

KeyBank
United States, New York, Buffalo
726 Exchange Street (Show on map)
Sep 04, 2025
Location: 4910 Tiedeman Road - Brooklyn, Ohio 44144 Location: Mobile - In office 3 days a week; 127 Public Square CLE, OH or 4910 Tiedeman Brooklyn, OH; 726 Exchange Street Buffalo, NY Job Summary: We are seeking a strategic and results-drivenDigital Marketing Analytics & Insights Managerto lead our data-driven brand marketing initiatives supporting Business Banking. This role is ideal for a professional with a strong foundation indigital marketing analytics,data management, andreporting, who also bringsbusiness acumenandleadership capabilitiesto drive performance and growth. Key Responsibilities: Strategic Leadership Translate complex data into strategic recommendations for marketing and business stakeholders. Partner with cross-functional teams (Marketing, Product, Finance) to align marketing strategies with business goals. Mentor and lead a team of analysts or data specialists, fostering a culture of curiosity and continuous improvement. Analytics & Insights Develop and manage marketing performance dashboards and KPIs across digital channels (social, programmatic, display, email, etc.). Analyze campaign performance and customer behavior to generate actionable insights. Conduct A/B testing and conversion rate optimization (CRO) analysis. Data Management & Reporting Oversee the collection, integration, and governance of marketing data from multiple platforms (Google Analytics, CRM, ad platforms, etc.). Automate and streamline reporting processes to ensure timely and accurate delivery of insights. Collaborate with data engineering teams to ensure data quality and accessibility. Qualifications: Excellent communication and storytelling skills with the ability to influence stakeholders. Proven leadership experience with a track record of driving business impact through data. Strong understanding of digital marketing channels and attribution modeling. Bachelor's or Master's degree in Marketing, Statistics, Business Analytics, Data Science, or related field or equivalent experience. 5+ years of experience in leadership role supporting digital marketing analytics, data management, or marketing performance reporting. Proficiency in tools such as Google Analytics, Adobe Analytics, Tableau/Power BI, SQL, Excel, and marketing automation platforms. This position is NOT eligible for employment visa sponsorship for non-U.S. citizens. COMPENSATION AND BENEFITS This position is eligible to earn a base salary in the range of $140,000 to $150,000 annually depending on location and job-related factors such as level of experience. Compensation for this role also includes eligibility for short-term incentive compensation and deferred incentive compensation subject to individual and company performance. Please click here for a list of benefits for which this position is eligible. Job Posting Expiration Date: 10/03/2025 KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.