Lead Consumer Insights Analyst (Hybrid)

Position Compensation Range:

Pay Rate Type:

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

The Lead Consumer Insights Analyst is responsible for defining and delivering industry-leading consumer insights from consideration to policy termination, embodying our brand promise and exceeding customer expectations. You will be accountable for and deliver key business driving metrics through insights and consumer learning plans. You will report to the VP, Customer Insights, Analytics & Technology.

In this flex office/home role, you will be expected to work a minimum of 10 days per month from Madison, WI 53783.

Internal candidates are encouraged to apply regardless of location and will be considered based upon the needs of the role.

Primary Accountabilities

• You will own and drive the long-term vision and strategy for insights driving the end-to-end customer experience based on external trends, business strategy/objectives, and target customer needs.
• You will frame, structure, and scope complex business and customer challenges.
• You will use customer/consumer data and insights, competitor activity, and market trends to guide strategic planning and enable competitive advantage.
• You will evaluate and develop perspective on transformational customer acquisition, retention, and satisfaction opportunities across the organization.
• You will define, monitor, and champion customer experience metrics, key drivers of, and return on experience and insights investments.
• You will collaborate with all levels of leadership and management in order to align priorities and develop a collaborative roadmap for complex and large-scale strategic initiatives across all functional areas of the organization.
• You will partner with product lines, marketing, corporate strategy, and enterprise partners to drive strategic alignment.
• You will drive consumer influence across the enterprise, proactively reaching across the aisles.
  

Specialized Knowledge & Skills Requirements

• Experience delivering strategic consumer insights solutions.
• Strong analytical skills with the ability to identify trends and translate into actionable insights.
• Experience leveraging data storytelling to influence business decisions.
• Experience leading cross-functional teams with limited direction.
• Strong knowledge in consumer product categories, brands, and environment.
• Strong organization and time management skills.

#LI-Hybrid

• Offer to selected candidate will be made contingent on the results of applicable background checks

• Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions

• Sponsorship will not be considered for this position unless specified in the posting

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email AskHR@AmFam.com to request a reasonable accommodation.