Marketing & Communications Specialist

North Carolina State University

$ 35,880 - $ 96,560

life insurance, flexible benefit account, paid time off

United States, North Carolina, Raleigh

Oct 15, 2025

Job Posting Information

Posting Number	PG194717SP
Internal Recruitment	No
Working Title	Marketing & Communications Specialist
Anticipated Hiring Range	$57,000 - $62,000
Work Schedule	Monday - Friday; 8am - 5pm, occasional extra hours required
Job Location	Raleigh, North Carolina
Department	Business and Technology Extension Programs of the UNC System
About the Department	The University of North Carolina System's Small Business and Technology Development Center ( SBTDC), in partnership with the US Small Business Administration, is the recognized, primary organization through which the state of North Carolina provides business counseling, management education, and technology development services. SBTDC helps the business community in North Carolina successfully meet challenges, manage change, and plan for the future.
Wolfpack Perks and Benefits	As a Pack member, you belong here, and can enjoy exclusive perks designed to enhance your personal and professional well-being. What we offer: Medical, Dental, and Vision Flexible Spending Account Retirement Programs Disability Plans Life Insurance Accident Plan Paid Time Off and Other Leave Programs 12 Holidays Each Year Tuition and Academic Assistance And so much more! Attain Work-life balance with our Childcare benefits, Wellness & Recreation Membership, and Wellness Programs that aim to build a thriving wolfpack community. Disclaimer: Perks and Benefit eligibility is based on Part-Time or Full-Time Employment status. Eligibility and Employer Sponsored Plans can be found within each of the links offered.
Essential Job Duties	The Marketing and Communications Specialist position supports SBTDC marketing, branding, and communications efforts. The areas of work include social media marketing, content writing, photography, design for print, and digital media. The ideal candidate must possess superior written and verbal communication skills, as demonstrated by proven experience in professional copywriting and editing. A core requirement is the ability to work collaboratively within a cross-functional environment, particularly with marketing and web development teams, to achieve shared goals. Technical proficiency is mandatory, specifically a high level of expertise in the Adobe Creative Suite (including Express, Photoshop, and Acrobat) and Microsoft Office applications (Word and PowerPoint). The Marketing and Communications Specialist is responsible for: Building the annual SBTDC social media strategy. Manage social media and related projects from start to finish-creating schedules, monitoring progress, and meeting deadlines. Segment and target individual audiences with social media (e.g., Partners, Clients, and other Stakeholders). Applying knowledge of design, writing, and editing to produce social media content. Follow the statewide brand standards guide. Assist in designing SBTDC marketing materials for statewide and regional events. Advise the supervisor on social media strategy for SBTDC statewide social media strategy as requested. Build social media content and schedule via an aggregator (e.g., Hootsuite). Developing and maintaining effective working relationships with State Administrative Office staff and field staff at SBTDC offices statewide. Provide communications training and support to staff around social media marketing, social media graphic design, and event-related materials. Providing social media and marketing support/research to SBTDC clients as requested. Working with the Communications Team on the SBTDC website and intranet content. Maintaining familiarity with SBTDC's Strategic Plan, organizational structure, services, outcomes, and impact. Analyze social media performance and report it to the supervisor monthly. Design and maintain updates to digital media kits for SBTDC and specialty programs; manage information gathering and stakeholder input. Maintain digital brand kit on Adobe Creative Cloud. Create flyers and social media templates for staff use. Assist in the assembling and design of multiple digital newsletters, both internally and externally. Act autonomously as a photographer at official SBTDC events. Edit and disseminate photos effectively using Adobe Lightroom. Manage and reply to comments and reposts from followers on our social media channels without higher-level oversight.
Other Responsibilities	In addition to the core responsibilities of this role, there will be occasional opportunities to take on additional duties and participate in statewide initiatives. This offers an opportunity to build skills, explore new areas, and gain a deeper understanding of the department's operations.

Qualifications

Minimum Experience/Education	Bachelor's degree in a discipline related to the area of assignment; or an equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Other Required Qualifications	N/A
Preferred Qualifications	Strong marketing/branding knowledge and graphic design skills Excellent knowledge of social media marketing Experience designing HTML email marketing campaigns and newsletters Photography experience Previous related experience
Required License or Certification	N/A
Valid NC Driver's License required	Yes
Commercial Driver's License Required?	No

Recruitment Dates and Special Instructions

Job Open Date	10/14/2025
Earliest Close Date---- (Positions will be posted until 5:00 PM ET on this date. Positions remaining posted after this date are still accepting applications but may close at any time.)	10/21/2025
Notice to Applicants	Please make sure that the work history you list on your application is identical to the work history listed on your resume. The application must be filled out completely, do not use the phrase "see resume".
Special Instructions	Please include as attachments a resume/CV, cover letter, and contact information for at least 3 professional references.

Position Details

Position Number	00111610
Position Type	SHRA
Position Classification Band Title	Public Communication Specialist
Position Classification Band Level	Journey
Position Classification Salary Range	$ 35,880 - $ 96,560
Salary Grade Equivalency	NC13
Alternate Option	If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
Full Time Equivalent (FTE) (1.0 = 40 hours/week)	1.0
Appointment	12 Month Recurring
Mandatory Designation - Adverse Weather	Non Mandatory - Adverse Weather
Mandatory Designation - Emergency Events	Non Mandatory - Emergency Event
Time Limited Position	No
Time-Limited Appointment Length (if applicable)
Department Id	262101 - Business and Technology Extension Programs of the UNC System
EEO	NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity. If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu. Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit. NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.