Senior Public Relations Coordinator

Williams-Sonoma, Inc.
vision insurance, paid time off, 401(k), relocation assistance
United States, California, San Francisco
3250 Van Ness Avenue (Show on map)
Oct 15, 2025
About the Team The Public Relations Department oversees Williams Sonoma and Williams Sonoma Home brands. As a team, we are passionate about our products, partnerships, programs, and most importantly, our people. Our job is to amplify brand storytelling through earned media, support content creation, and build and support strategic brand partnerships and collaborations. Our team serves as internal and external brand champions, forming strong relationships with cross-functional teams to deliver exceptional results for our brands. About the Role The Senior Public Relations Coordinator will support the management of media relations, partnerships, and collaborations for both the Williams Sonoma and Williams Sonoma Home brands. Responsibilities Respond to incoming photo and product requests, interview requests, partnership opportunities, and product submission requests Secure hi-res images from various cross-functional partners and provide to print and online media Coordinate shipping of product samples to publications; coordinate the return of products. Provide editors with credit sheets for product placements Partner with merchandising and product development leads to confirm product information on upcoming seasonal launches Work with the team to develop proactive pitches around seasonal collections, collaborations, and brand initiatives for both long and short lead media Create targeted media lists for pitches and new initiatives Maintain close relationships with key media contacts and ensure prominent coverage for Williams Sonoma and Williams Sonoma Home brands Monitor print, online, and broadcast coverage and send regular updates to leadership and merchant teams Maintain database of all coverage secured and generate quarterly and year-end results and recap reports Maintain media list database, researching and adding additional publications. Collaborations, Partnerships and Influencers Assist with collaboration and partnership research and outreach Manage and execute product order and delivery logistics with merchandising, inventory, and vendor partners Support communication with cross-functional teams to develop partnership timelines and launch plans by channel Identify new partners for both brands to work with Develop influencer engagement campaigns and facilitate influencer gifting programs Maintain organization of partnership documents and templates Press Previews and Events Work with merchandising leads to secure product information for press previews and events Send samples as they are called in during press tours for media events Locate samples and ship to the event, track arrivals, and coordinate returns Research product information and prepare info and pricing documents Identify key attendees for events and coordinate RSVPs Coordinate external vendors for events Assist team with efforts associated with BottleRock Criteria Strong written and verbal communication skills Creative, strategic, and analytical thinking ability Exceptional attention to detail and follow-through Ability to handle multiple projects simultaneously 1-2 years of experience in consumer public relations either in a corporate or agency setting Experience with CisionPoint Media Services and other proprietary media software is a plus Ability to communicate with consumer, design, home, and lifestyle media contacts Passionate about home decor, design, and interiors A skilled user of the Microsoft Office Suite, including Word, Outlook, Excel, and PowerPoint This role requires being onsite in the San Francisco office Monday through Thursday Our Culture & Values We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing. People First Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available: Benefits A generous discount on all WSI brands A 401(k) plan and other investment opportunities Paid vacations, holidays, and time off to volunteer Health benefits, dental and vision insurance, including same-sex domestic partner benefits Tax-free commuter benefits A wellness program that supports your physical, financial and emotional health Continued Learning In-person and online learning opportunities through WSI University Cross-brand and cross-function career opportunities Resources for self-development Advisor (Mentor) program Career development workshops, learning programs, and speaker series Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances. The expected starting pay range for this position is $59,000.00 - $69,300.00. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities. WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration This role is not eligible for relocation assistance. Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.