Lifecycle Marketing Strategist

Description

At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.

Job Summary

The Lifecycle Marketing Strategist is responsible for designing, executing, and optimizing revenue-generating customer journeys and email programs across the full lifecycle-from onboarding to upsell, cross-sell, retention, and win-back. This role will focus heavily on email and CRM strategy, database health, segmentation, and automation to ensure every campaign delivers measurable business impact.

You will partner across Marketing, Product, Data Science, and Sales to build journeys that are data-driven, scalable, and revenue-focused, ensuring each customer interaction contributes to engagement, conversion, and growth.

What You Will Do

• Develop and manage high-performing lifecycle strategies that drive revenue through automated journeys and campaigns (onboarding, cross-sell, upsell, renewal, win-back).

• Build and optimize revenue-focused email and CRM programs leveraging Salesforce Marketing Cloud (SFMC), Salesforce CRM, and Adobe Target for segmentation, triggers, and personalization.

• Oversee database health and hygiene, ensuring deliverability, compliance, and effective segmentation to maximize campaign reach and performance.

• Collaborate with Analytics and Data Science teams to leverage behavioral and transactional data for more effective targeting and campaign optimization.

• Define KPIs tied directly to revenue, conversion, and retention outcomes, and create reporting dashboards to measure impact and guide decisions.

• Implement A/B testing and experimentation frameworks within SFMC and Adobe Target to increase campaign conversion rates and revenue yield.

• Partner with Creative, Content, and Channel teams to ensure messaging is compelling, consistent, and aligned to revenue objectives.

• Champion the adoption of SFMC, Salesforce CRM, and Adobe Target to scale and optimize revenue-focused lifecycle campaigns.

• Identify new opportunities for lifecycle monetization and present recommendations that support CDW's revenue growth strategy.

• Maintain documentation of lifecycle programs, segmentation frameworks, and campaign best practices.

What We Expect of You

• Bachelor's degree in Marketing, Business, Communications, or related field.

• 5+ years of experience in email, CRM, or lifecycle marketing with a proven track record of driving revenue through campaigns.

• Demonstrated success designing and optimizing revenue-generating customer journeys and triggered email programs in Salesforce Marketing Cloud and Salesforce CRM.

• Experience with Adobe Target for personalization, testing, and content optimization.

• Strong understanding of database management, segmentation, and deliverability best practices.

• Advanced analytical skills with the ability to connect lifecycle performance metrics directly to revenue outcomes.

• Excellent communication and influence skills, with experience presenting insights to senior leadership.

• Strong project management skills; ability to manage multiple revenue-driven initiatives in a fast-paced environment.

• Familiarity with multi-channel lifecycle monetization approaches (email, push, SMS, in-app) a plus.

Pay range: $79,000 - $110,200 depending on experience and skill set

Annual bonus target of 5% subject to terms and conditions of plan

Benefits overview: https://cdw.benefit-info.com/

Salary ranges may be subject to geographic differentials

We make technology work so people can do great things.

CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive.

CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.