North America Senior Marketing Manager

Who we are

In a life without sound, our work provides meaning. As a leading provider of innovative hearing care solutions, we are not just a company that makes products: we are a team on a mission to help people enjoy the delight of hearing. To enable a life without limitations, through our core business brands - Advanced Bionics, Audiological Care, Phonak, Sennheiser (under license) and Unitron - we develop, manufacture and distribute solutions that push the limits of technology and redefine the future of our industry.

Valencia, CA - Remote

North America Senior Marketing Manager

The Senior Marketing Manager is a more strategic role and will take responsibility for shaping the marketing strategy and executing it. Defining and developing objectives and strategies for the North American market, including launch plans, regional marketing strategies and messaging, defining and maintaining product pricing and profit goals and metrics, product forecasting, building market intelligence. The Senior North America Marketing Manager is to establish and maintain relationships with key customers, build advocates and to drive acceptance and adoption of our therapies and solutions, so as to position AB as the provider of choice for Cochlear Implants.

Responsibilities:

• Develop promotional strategies, sales support materials, educational aids, etc. to grow market share to ensure sales excellence.
• Lead NA product launch activities across the AB CI portfolio for professional customers. This includes, but is not limited to, content creation, sales education programs, commercialization planning and execution, field communication and sales initiatives, presenting, and forecasting.
• Develops and maintains ongoing relationships with internal and external customers. Includes high visibility from senior leadership. Interaction with the NA salesforce, customer service, global marketing, legal, offer development and pricing, R&D, regulatory, marketing communications, quality, logistics, and various customers such as surgeons, Audiologists, and hospital administration
• Identify, rationalize and execute on business opportunities through new and improved products and product applications, educational programs and customer services by focusing on key opinion leaders, customers, and sales force.
• Lead cross functional teams to market the CI portfolio. This includes, but is not limited to, market assessments, forecasts, product backorder communications, conference participation and planning, new product/program launches, collateral creation and approval processes, and competitive updates.
• Evaluates opportunities related to current and future needs by gathering customer feedback, monitoring procedural trends, evaluating competitive landscape, reviewing complaints, monitoring prevalent complications and evaluating reimbursement in key procedural areas.
• Execute operational projects to further cost decrease and portfolio optimization for the NA geography
• Other duties as assigned.

Travelling Requirement: up to 30%

More about you:

Education

• Master/Bachelor in any of the following: business/marketing/economics/psychology/sociology/audiology/speech pathology

Further Education

Nice to Have

• Master's Degree in Marketing or Business Administration

Work Experience

• 5 years of previous Marketing Experience

Nice to Have

• Previous Medical Device Marketing background

Personal Competencies

• Willingness to perform, analytical and conceptual thinking, responsible and openminded, understanding financial aspects of business models

Social Competencies

• Independent, cooperative, resilient, reliable and trustworthy, self-reliant, outgoing

Professional Competencies

• Must be able to work with all levels of management and peers.
• Ability to maintain professionalism among peers and communicate effectively will all levels of the organization
• Develop and implement projects, campaigns and platforms on corporate level as project leader

Language(s)/ Skills

• English/ Fluent

Nice to Have

• Spanish

IT Skills

• Proficient in MS Office, SAP, programming questionnaire in online tools

Nice to Have

• Adobe Cloud Suite including inDesign or AI

A minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova

Don't meet all the criteria? If you're willing to go allin and learn we'd love to hear from you!

We are looking forward to receiving your application via our online job application platform. For this position only direct applications will be considered. Sonova does not recruit via app, telegram, carrier pigeon or any other format that does not include speaking with an actual human. If you are offered a job without speaking with someone, please contact Sonova Human Resources.

What we offer:

• Medical, dental and vision coverage*
• Health Savings, Health Reimbursement, Flexible Spending/Dependent Care Accounts
• TeleHealth options
• 401k plan with company match*
• Company paid life/ad&d insurance
  
  
  
  • Additional supplemental life/ad&d coverage available
  
  
  
  
• Company paid Short/Long-Term Disability coverage (STD/LTD)
  
  
  
  • STD LTD Buy-ups available
  
  
  
  
• Accident/Hospital Indemnity coverage
• Legal/ID Theft Assistance
• PTO (or sick and vacation time), floating Diversity Day, & paid holidays*
• Paid parental bonding leave
• Employee Assistance Program (24/7 mental health support hotline, 5 company paid counseling sessions and more)
• Robust Internal Career Growth opportunities
• Tuition reimbursement
• Hearing aid discount for employees and family
• Internal social recognition platform

*Plan rules/offerings dependent upon group Company/location.

This role's pay range is between $82,400/yr - $123,600/yr, compensation is based on skillset and location. This role is also bonus eligible.

How we work:

At Sonova, we prioritize the well-being of our employees and foster an inclusive environment that promotes engagement and collaboration. Our team-customized hybrid work model empowers teams to balance individual needs with business goals, offering flexibility and individualized time management. We recognize the importance of life outside of work and strive to create a supportive and motivating workplace where innovation thrives.