Digital Shelf Associate

Digital Shelf Associate

About the Role:

We're seeking a detail-oriented and organized Digital Shelf Associate to manage and optimize product detail page content across major e-commerce platforms including Walmart, Target, Kroger, Instacart, Amazon, and more. This role supports and champions innovative digital shelf strategies through content development, syndication, maintenance, troubleshooting, auditing, SEO keyword research, and enhanced content publication. You'll collaborate with internal teams and external stakeholders to ensure retail readiness, content compliance, and drive to conversion.

What You'll Do:

Manage catalog publication and syndication using platforms like Salsify, Syndigo, etc as well a retailer direct portals
• Maintain and audit product content across retailer sites, using industry insights, client reporting, retail content scores, and other platforms such as Profitero, eFundamentals, etc
• Conduct SEO keyword research and ensure optimized e-commerce content
• Organize and publish enhanced content (A+ Pages, Rich Media, Brand Stores)
• Submit and maintain new product listings on retailer portals
• Communicate effectively with internal and external stakeholders
• Track project progress and maintain reporting tools
• Stay current on industry trends and platform updates

What You Bring:

• Bachelor's degree or equivalent experience
• 3-5 years in e-commerce, SEO, syndication, or related fields preferred
• Strong proficiency in Microsoft Office (Excel, PowerPoint, Teams)
• Experience with syndication platforms (e.g., Salsify, Syndigo)
• Excellent communication, organization, and problem-solving skills
• Ability to analyze data and present actionable insights
• Detail-oriented, adaptable, and collaborative team player
• Independent self-starter comfortable taking ownership of workflows

Work Environment:

This is a remote role with limited travel (up to 5%). Work is primarily office-based with extended periods of computer use. Occasional lifting (up to 10 lbs) may be required.

Job Will Remain Open Until Filled

The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Essential Job Duties and Responsibilities

Job Duty
* Develop campaign strategy to guide initiatives that will accomplish client's campaign goals

o Determine what tactics will best achieve the goals of each client (drive brand awareness, increase revenue, encourage loyalty etc.)

o Conduct research and determine appropriate keywords for optimizing client websites or campaigns

o Identify marketing strategy opportunities, including but not limited to database segmentation, drip campaign strategy, content strategy, and etc.

o Build allocations and determine the most appropriate way to distribute a client's advertising budget

o Work with internal and external teams to determine company-wide marketing strategies and execute accordingly

o Set appropriate KPIs and expectations

* Analyze campaign reports and present to client on a regular basis

o Track performance through reporting tools

o Make suggestions for improvements based on the findings from doing a deep analysis of reporting

o Communicate with clients regarding updates and/or answer any questions regarding performance

* Drive tactical execution of the campaigns based on client expectations
o Assign day-to-day tasks to coordinators to ensure campaigns are successfully set up and regular reporting is generated may be required
o Partner with various teams to execute marketing strategies created
o Optimize digital marketing strategies for best performance
o Monitor campaigns, budgets and performance

* Aid other team members in strategy builds and task completion

o Help develop standard practices for the team to succeed

o Help train new team members and coach them through best practices

o Join in and lead client discussions for other team members

Supervisory Responsibilities

Direct Reports
- This position does not have supervisory responsibilities for direct reports

Indirect Reports
- May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements
- Travel is not an essential duty and function of this job. Driving is an essential duty or function of this job.
- Travel up to 15 %

Minimum Qualifications The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job
Education Level: (Required): Bachelor's Degree or equivalent experience

Field of Study/Area of Experience:
2-4 years of experience in Digital Marketing, eCommerce or related field, preferably in an Agency environment

Skills, Knowledge and Abilities

* Ability to work autonomously and demonstrate self-started qualities
* Proven ability to manage multiple projects, drive hard to completion, and deliver effective results
* Track record of building and maintaining customer/client relationships
* Excellent written communication and verbal communication skills
* Excellent analytical thinking and reasoning skills
* Advanced computer skills, proven proficiency in Excel and PowerPoint
* Google AdWords and Tableau experience a plus
* Amazon Advertising experience a big plus

Environmental & Physical Requirements

Office / Sedentary Requirements
Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Additional Information Regarding Advantage Solutions Job Duties and Job Descriptions
Job duties include additional responsibilities as assigned by one's supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.