Global Marketing Strategist

IDEXX is looking for a motivated and detailed-oriented Global Marketing Strategist to support the development and execution of marketing initiatives across our Companion Animal Group line of business.

This role blends marketing strategy, communication strategy, and project management. The ideal candidate has a strong foundation in B2B marketing, thrives in coordinating cross-functional projects, and enjoys working across a variety of collaborative teams.

Location: Must have the ability to work on Eastern Standard Time.

What you will do:

Strategy & Planning

• Assist in the development of global marketing plans that directly support business objectives and growth targets
• Conduct ongoing research on markets, competitors, and customer segments to support strategic decision-making.
• In close partnership with the line of business & product owners, support the development of audience segmentation, persona insights, and value propositions to guide messaging across the customer journey.
• Translate business goals into actionable marketing strategies that can be executed globally where appropriate and adapted regionally, in close partnership with our regional marketing teams.
• Contribute to the global go-to-market (GTM) strategy, aligning campaigns with product launches, sales priorities, and customer needs.
• Recommend new marketing approaches, channels, and tactics for on-market products / initiatives and new product launches

Content Strategy & Campaign Support

• Support the execution of integrated marketing campaigns across digital, education, and brand content channels.
• Collaborate with product marketing and our creative team to develop clear, compelling, and differentiated messaging and assets for target audience, ensuring message remains consistent across the channel mix
• Own the creative briefing process, collaborating with creative team to product impactful marketing assets and campaigns.
• Mange campaign toolkits, assets, and resources to enable regional adoption.
• Provide data-driven recommendations to improve campaign effectiveness.
• In partnership with channel leaders, support regular reporting to leadership and stakeholders.

Project & Campaign Management

• Manage the end-to-end execution of global campaigns, ensuring timelines, deliverables, and budgets are met.
• Maintain project plans, track progress, and facilitate regular status updates with stakeholders.
• Coordinate with cross-functional teams (product, content, creative, digital, regional marketing) to keep projects on track.
• Develop and distribute toolkits, templates, and campaign assets to enable regional execution.

Collaboration & Coordination

• Partner with regional marketing teams to ensure alignment and knowledge-sharing.
• Work closely with line of business leaders, product marketers, and creative team on cross-functional initiatives.
• Coordinate with external vendors and agencies when needed.

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3-5 years of experience in B2B marketing
• Familiarity with digital marketing channels, demand generation, and content marketing.
• Excellent communication, organizational, and project management skills.
• Ability to work collaboratively across teams.
• Prior experience in veterinarian industry, healthcare, or SaaS a plus

We're proud of the work we do because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from disease. We have customers in over 175 countries and a global workforce of over 10,000 talented people.

So, what does that mean for you? We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery. At IDEXX, you will be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.

Let's pursue what matters together.

IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.

While we appreciate our staffing partners, we are unable to accept unsolicited agency resumes.

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