Marketing Analytics & Ticket Sales Director

About The Kennedy Center

"I am certain that after the dust of centuries has passed over our cities, we, too, will be remembered not for victories or defeats in battle or in politics, but for our contribution to the human spirit." - President John F. Kennedy

The Kennedy Center is the nation's cultural center and living memorial to President John F. Kennedy. Located on the banks of the Potomac River in Washington, D.C., the Center presents performances across all genres, and is also home to artistic affiliates Washington National Opera and National Symphony Orchestra.

At the Kennedy Center, we strive to foster belonging and empowerment at work. We are able to advance our mission because of our committed and passionate employees. We are fortunate to be able to leverage their diverse perspectives, life experiences and skills to inform how our workplace can be a safe, transparent, and replenishing community. The Kennedy Center is an equal opportunity employer and does not discriminate against any employee or applicant based on race, religion, gender identity, sexual orientation, disability, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

Mission Statement: As America's performing arts center, and a living memorial to President John F. Kennedy, we are a leader for the arts across the United States and around the world, connecting the greatest living artists with audiences of every stripe, no matter their background. We welcome all Americans and creators and visitors from across the globe to discover, experience, learn about, be inspired by, and engage with the arts.

Why Join Us

We offer a total rewards package to all full-time employees to include:

• Staff offers for discount tickets
• Retirement plan with organization matching (after 1 year of employment)
• Qualifying employer for the Public Student Loan Forgiveness Program (PSLF)
• Commuter programs including pre-tax options for discounted parking and SmartBenefits (WMATA)
• Annual Leave, Sick Leave, and Personal Days available immediately upon hire
• 13 paid holidays per year
• Medical, Dental, and Vision benefits with FSA and HSA options, and paid FMLA

Pay Details

The Kennedy Center strives to design equitable compensation programs. The projected salary range for this position is $108,000 - $120,000, commensurate with experience, and includes a comprehensive benefits package. This is the targeted range of possible compensation for this role at the time of posting. This range may be modified in the future. Base pay within the range is ultimately determined by a candidate's skills, expertise, and experience as it relates to the position qualifications and responsibilities.

Job Description

Director of Marketing Analytics and Ticket Sales is a strategic leader responsible for maximizing ticketing revenue by leveraging data-driven insights. This role is common in sports, live entertainment, and performing arts organizations. They oversee marketing campaigns and use advanced analytics to predict sales, optimize pricing, and enhance the fan or customer experience.

The Director will oversee marketing analytics, implement a matrixed customer relationship strategy, and maximize customer retention. The Director will develop and distribute sophisticated segmentation strategies and reporting structures for broad use and maintain best practices for revenue models, inventory management, and dynamic pricing. They will work across all presented and produced disciplines to drive loyalty and maximize efficiency and effectiveness of marketing campaign work, leveraging the organization's CRM. The ideal candidate will be someone who is nimble and creative, with the ability to think critically and incorporate data and testing into the decision-making process, while fostering innovation across all levels of the organization.

Key Responsibilities

• Increase engagement with new and existing customers across the Kennedy Center's portfolio of work, by developing and implementing customer relationship management and retention strategies
• Establish best practices for segmentation, forecasting, targeting, analysis, and execution of CRM programs across all genres
• Advise on customer contact strategy - driving towards a goal of targeting customers at the right time, in the right format with the right content for them
• Direct quantitative and qualitative research projects, both within the organization and with research partners, pertaining to customer experience, engagement, and behaviors
• Measure campaign successes by evaluating customer surveys, analyzing campaign results, and creating data visualizations
• Develop a framework and methodology for mapping our existing customer journeys
• Effectively communicate research and insights findings to all levels of the organization through discussion and presentation.
• Collaborate closely with Guest Experience efforts and initiatives.
• Other duties as assigned.

Key Qualifications

• MBA required, must have at 7-10 years professional experience in sales, marketing or performing arts management.
• Must be comfortable working in a fast-paced team environment and collaborating at all levels of the institution. Data-driven with demonstrable skills in research, analysis, and project management. Proven record of creating, executing, managing, and reporting on integrated marketing campaigns. Self-starter with previous experience in sophisticated segmentation strategy. In addition, the incumbent must possess strong selling skills and have the ability to produce effective oral and written communications. They must also possess advance capabilities with standard personal computing programs and an in-depth knowledge of Tessitura.
• Candidate must be local or willing to relocate to the DMV area. Relocation assistance is not provided.
• Candidate must be willing to work onsite.