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Product Development Strategist

Georgia Pacific
life insurance, parental leave
United States, Wisconsin, Neenah
Oct 17, 2025

Your Job

The Product Development Strategist is responsible for developing and executing product design strategies, pipelines, and roadmaps for assigned brand. This role serves as the primary point of contact in product development for their brand, ensuring alignment with business goals and market needs, and driving market share growth through deep consumer and competitive insights.

What You Will Do

  • Serve as the primary point of contact for assigned branded products, including in-market support.
  • Develop and communicate product strategies, pipelines, and roadmaps.
  • Lead and coordinate technical project teams for product initiatives.
  • Oversee consumer connection model development/updates, intellectual property strategy, project opportunity initiation, competitive intelligence point of view, and specification approval processes.
  • Apply deep consumer knowledge and competitive market insights into product development.
  • Collaborate with manufacturing and brand vision teams to achieve financial and strategic goals.
  • Influence decisions through strategic and economic thinking.
  • Develop and communicate points of view for product direction.
  • Foster category influence and ensure a range of alternatives are explored for product solutions.
  • Drive household or market share growth and/or loss avoidance for assigned brands.

Key Performance Indicators (KPIs)

  • Market share gain or loss avoidance for assigned brands.
  • Effectiveness of product strategies and roadmaps.
  • Depth and impact of consumer and competitive insights applied.
  • Successful execution of project technical lead responsibilities.

Who You Are (Basic Qualifications)

  • Deep technical and organizational knowledge applied to solve consumer needs.
  • Strategic and economic thinking with strong influencing skills.
  • Ability to develop and communicate clear POVs.
  • Consumer empathy and category influence.
  • Strong collaboration and communication skills.

What Does Success Look Like?
  • Market share gains and strong category influence for assigned brands.
  • Strategic thinking and deep technical knowledge applied to deliver consumer solutions better than competitors.
  • A robust pipeline of product alternatives and innovations.

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.

Who We Are

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Our Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.

Equal Opportunities

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here, aqui, or tu).

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