Remote New 
Digital Marketing Manager, Demand Generation (REMOTE)
 MultiPlan | |
 United States | |
 Oct 18, 2025 | |
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At Claritev, we pride ourselves on being a dynamic team of innovative professionals. Our purpose is simple - we strive to bend the cost curve in healthcare for all. Our dedication to service excellence extends to all our stakeholders -- internal and external - driving us to consistently exceed expectations. We are intentionally bold, we foster innovation, we nurture accountability, we champion diversity, and empower each other to illuminate our collective potential.
Be part of our amazing transformational journey as we optimize the opportunity towards becoming a leading technology, data, and innovation voice in healthcare. Onward and Upward!!! JOB SUMMARY: The Digital Marketing Manager serves as a cross-functional leader within Claritev's marketing organization, responsible for planning, developing, and implementing digital marketing strategies to advance Claritev's digital ecosystem. This role partners with leaders across departments to create and implement robust and comprehensive digital programs that help transform the digital customer experience and align digital marketing efforts to enhance brand visibility, engagement, and revenue growth. This role will support directing and executing the company's digital marketing initiatives at both strategic and tactical levels, requiring a strong command of marketing technology, data-driven optimization, and emerging digital trends.
The ideal candidate is collaborative, analytical, and innovative--capable of balancing creativity with performance, and able to translate complex digital strategies into measurable business outcomes.
JOB ROLES AND RESPONSIBILITIES:
1. Full-Funnel Optimization: Manage and optimize integrated campaigns across search, social, display, email, ABM, and affiliate channels to drive acquisition, engagement, and monetization.
2. Lead Generation: Partner with marketing operations and web on lead scoring, nurture flows, segmentation, assignment into Salesforce to optimize lead acquisition and conversion.
3. Budget & Mix Management: Drive investment and marketplace mix strategies, leveraging data insights to optimize ROI
4. Audience Planning & Targeting: Lead segmentation, audience strategy, and alignment across paid media platforms to ensure effective and orchestrated targeting.
5. Performance Optimization & Analysis: Establish, track, analyze, and report on program performance, leveraging insights to optimize channel strategies to align results with business goals.
6. Vendor/Agency Management: Manage relationships with digital marketing agencies/vendors/media partners. Oversight of campaigns and digital execution.
Develop and execute integrated digital marketing strategies aligned with business goals.
7. Collaborate with Digital Marketing team to manage and optimize Claritev's digital channels ensuring a cohesive experience across the corporate website, paid/organic social media, and digital advertising. 8. Collaborate with cross-functional teams to align content, creative, and messaging with marketing and business objectives. Distribute content through appropriate digital channels to increase brand visibility, amplify engagement and thought leadership, and drive revenue growth. 9. Monitor and analyze performance metrics to improve ROI and inform future strategies. 10. Lead marketing campaign initiatives to support the sales funnel. 11. Establish KPIs and proper analytics capabilities across tools, implement reporting dashboards, monitor campaign and digital marketing performance, and use analytics to drive data-informed decision-making and optimization. 12. Stay current on emerging platforms, marketing technologies, and AI tools to drive continuous innovation.. 13. Track feedback and monitor industry trends to ensure relevancy, measure performance and adjust marketing accordingly. 14. Lead relationships with external agencies, media vendors, and technology partners to ensure seamless execution and ROI of digital marketing budget. 15. Ensure compliance with privacy, security, and brand standards, including HIPAA and PHI requirements. 16. Provide mentorship and guidance to team members and serve as a strategic advisor within the digital marketing function. JOB SCOPE: This role has enterprise-wide impact and requires strategic thinking, digital fluency, and leadership across digital disciplines. This role works under general supervision with latitude and discretion to make choices within standard parameters as well as to assess and recommend alternatives in absence of such parameters. The Digital Marketing Manager influences Claritev's brand visibility, customer engagement, and revenue pipeline, serving as a critical connector between marketing strategy and digital execution. The incumbent possesses and applies a general range of knowledge of practices and procedures within the field to complete job responsibilities. The incumbent has latitude to review decisions and actions of less experienced staff to ensure accuracy in work outputs due to the impacts to revenues and company image.
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