Senior Product Manager, Marketing Cloud & Automation

SUMMARY

We areseekinga dynamic and experienced Senior Manager of Marketing Automation tosupport the Marketing Automation team at Zoetis. This role willbe responsible forholding SOPs and business requirements for Salesforce Marketing Cloud,executing targeted campaignsin partnership with digital marketing, and servinga partner in developing personalized content and journeys to supportthe USbusiness.The ideal candidate will have a strong background in marketing automation, exceptional interpersonal skills, and a proven ability to drive results in a fast-paced environment.

POSITION RESPONSIBILITIES

Roadmap and Business Requirements Ownership of Salesforce Marketing Cloud:

• Work closely with commercial partners to understand their needs and translate them into detailed business requirements for IT business partnersas US roadmap for capabilities.
• Ensure clear communication and alignment between business and IT teams tofacilitatethe successful implementation of marketing automation solutionsrelated to salesforce marketing cloud.
• Design business requirements and ensure proper backlogging and process creation based on the needs of commercialpartners
• Develop and implement effective SOPs and processes to streamline operations and enhance efficiency.

Technical Executionof Digital Marketing Campaigns:

• Execute Salesforce Marketing Cloud campaigns, including the digital HTML building of emails, landing pages, and automation into lead routing tools.
• Build andoptimizecustomer journeys from a technical point of view, ensuring seamless and personalized customer experiences.
• Utilize Salesforce Marketing Cloud tools to create, test, and deploy digital marketing campaigns.
• Monitor and analyze campaign performance, making data-driven adjustments to improve outcomes.

Collaboration and Coordination:

• Collaborate with internal stakeholders, including marketing, sales, and IT teams, to ensure successful project deliveryincluding optimization of digital tactics toleveragethe full breadth of automation capabilities including journey building andpersonalization
• Coordinate with Zoetis Global Digital Teams& Salesforce expertstoleverageglobal best practices and technologies.
• StrongInterpersonalskills,negotiationand collaborationrequired

ORGANIZATIONAL RELATIONSHIPS

• Marketing
• Customer Experience
• Inside and Digital Sales
• Sales
• Legal
• Technical
• IT
• Data Science

EDUCATION AND EXPERIENCE REQUIREMENTS

• Minimum of 7-10 years of experience in digital marketing, with a focus on marketing automation and Salesforce Marketing Cloud
• Strong technical skills in HTML, email building, landing pages, and marketing automation tools.
• Excellent project management skills, with a demonstrated ability to manage multiple projects and meetdeadlines
• Proven experience in translating business requirements into technical specifications and managing SOPs.
• Bachelor's degree in communication, marketing, business, or related fields
• Knowledge of lead routing tools and customer journey mapping.
• Experience working with Azure,tableau,Lead Scoring,Audience builder,& Pythonstronglypreferred
• Experiencedeveloping customized marketing cloud solutions including data extensions, APIs, data management and user management, preferred

TECHNICAL SKILLS REQUIREMENTS

• Salesforce Marketing Cloud Email Specialist Certification,Required
• Salesforce Marketing CloudAdministratorCertification, Preferred
• Salesforce Marketing Cloud Developer Certification, Preferred
• Python, Azure Experience Required

PHYSICAL SKILLS REQURIEMENTS

• Office based role, Hybrid
• Prolonged times of sitting

The US base salary range for this full-time position is $142,000 - $205,000 Our salary ranges are

determined by role, level, and location. The range displayed on each job posting reflects the base pay target range

for new hire salaries for the position. Within the range, individual pay is determined by work location and additional

factors, including job-related skills, experience, and relevant education or training.

This position is also eligible for short-term incentive compensation

This position is also eligible for long-term incentives

In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional

and financial wellbeing of our colleagues and their families includinghealthcare and insurance benefits beginning

on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.

Visit zoetisbenefits.com to learn more.

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.