Manager of Sales Enablement - Small Business Banking

Position Title: Manager of Sales Enablement - Small Business Banking

Business Unit: Small Business Banking

Reports to: Executive Director of Small Business Banking

Position Overview:

The Manager of Sales Enablement leads the strategic development, execution, and enablement of sales and service initiatives across Retail Small Business Banking. This role ensures alignment with corporate goals, drives performance through training and coaching, and enhances customer and employee experiences. The manager collaborates cross-functionally to deliver consistent messaging, optimize tools and systems, and support revenue growth and retention.

Primary Responsibilities:

Design and deliver comprehensive training programs for Retail and Small Business teams, including onboarding and ongoing development. Create engaging materials such as playbooks, guides, and role-play exercises to support sales excellence. Facilitate sessions focused on product knowledge and effective cash flow conversations.

Oversee client onboarding initiatives that ensure a smooth transition into the bank's ecosystem. Develop starter kits, referral processes, and DRIP campaigns to support client engagement. Partner across departments to ensure consistent messaging and a seamless experience for both clients and employees.

Optimize the use of CRM and sales automation platforms including Argo-Connects, Common App, and Creation CRM. Drive adoption and ensure tools are effectively integrated into daily workflows to enhance team productivity and sales execution.

Coordinate internal sales campaigns and initiatives that reflect the bank's core values and strategic goals. Manage communication channels such as bulletins, webinars, and homepage updates to ensure timely and consistent messaging across teams.

Deliver real-time coaching and feedback to sales staff to improve performance and engagement. Lead recognition and incentive programs that motivate teams. Conduct mock pitches and deal reviews to refine sales techniques and increase conversion and retention rates.

Support the development of policies and procedures that uphold risk and compliance standards. Act as a risk manager by identifying, reporting, and mitigating operational risks. Ensure all sales activities comply with regulatory requirements and internal policies.

Performs other related duties and projects as assigned.

All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation's risk management program.

F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines. Compliance with regulatory laws and company procedures is a required component of all position descriptions.

Minimum Level of Education Required to Perform the Primary Responsibilities of this Position:

BA or BS

Minimum # of Years of Job Related Experience Required to Perform the Primary Responsibilities of this Position:

7

Skills Required to Perform the Primary Responsibilities of this Position:

Excellent project management skills

Excellent communication skills, both written and verbal

Excellent organizational, analytical and interpersonal skills

Detail-oriented

Ability to work and multi-task in a fast paced environment

Excellent customer service skills

Ability to use general office equipment

Ability to use a personal computer and job-related software

Min 7-10 yrs experience in corporate event planning and management including managing relationships with exec leadership and external vendors. Must think creatively to meet tight deadlines understanding corporate style and brand guidelines.

Licensures/Certifications Required to Perform the Primary Responsibilities of this Position:

N/A

Physical Requirements or Work Conditions Beyond Traditional Office Work:

N/A

Equal Employment Opportunity (EEO):

It is the policy of F.N.B. Corporation (FNB) and its affiliates not to discriminate against any employee or applicant for employment because of age, race, color, religion, sex, national origin, disability, veteran status or any other category protected by law. It is also the policy of FNB and its affiliates to employ and advance in employment all persons regardless of their status as individuals with disabilities or veterans, and to base all employment decisions only on valid job requirements. FNB provides all applicants and employees a discrimination and harassment free workplace.