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Assistant Manager Go-To-Market - NCAA, Licensed, Team

Adidas
United States, Oregon, Portland
Dec 20, 2025

Purpose & Overall Relevance for the Organization:

Support Merch leads to provide functional and operational needs for Merchandising and Go-to-Market (GTM) process in assigned Team sport categories to help deliver business requirements and sales goals.

Key Responsibilities:



  • Deliver Sell-In Needs for assigned categories, including: sample ordering, system management, building sales collateral, internal/external product presentations, etc.
  • Ensure GTM Excellence by collaborating with key functions to deliver products deliver on time and in full (Demand Planning, Purchasing and Order Fulfillment)
  • Support Merch strategies based on Consumer and Marketplace needs while also meeting Key Business Metrics/KPIs (focusing on the sport categories assigned)
  • Lead Business Tracking and Reporting for assigned categories, including: bookings/sell-through analysis, forecast/inventory planning, launch recaps, seasonal hindsighting, etc.
  • Own full GTM process for selected categories and vendors, as needed



Key Relationships:



  • Sales Teams
  • Category Teams, Business Units
  • Comms/Sports Marketing, SCM, Demand Planning, Collateral
  • Retail, Wholesale and eCommerce



Knowledge, Skills and Abilities:



  • Proven ability to be Highly Collaborative and Influential across all functions and levels of the organization
  • Excellent presentation, written and verbal communication skills
  • Competence in analyzing and manipulating data to make decisions and communicate objectives
  • Excellent Systems Competence (examples below)
  • Microsoft Office Suite - especially Excel and Powerpoint
  • Merchandising Systems/Tools, Power BI
  • Ability to be Proactive and Solution Oriented



Requisite Education and Experience / Minimum Qualifications:



  • A bachelor's or master's degree with emphasis on the areas of merchandising, business, finance, or marketing or comparable professional experience.
  • 2 years of merchandising, product marketing or planning experience



**At adidas we offer a hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week**


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