Sr. Growth & Community Program Manager - Project Aqua

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Adobe is investing in the future wave of creativity, and Project Aqua is a cornerstone of that vision. Aqua serves as a playful, AI-enhanced creation app built for kids and families. It is crafted to spark creativity early, build confidence, and earn trust from caregivers and teaching professionals.

We're looking for a Sr Growth & Community Program Manager to build and scale the ecosystem around Project Aqua! This role sits at the intersection of growth strategy, community development, and trust-led storytelling. You'll design the systems that drive adoption, engagement, and long-term loyalty through authentic connection with families, kids, educators, and creators.

This role is ideal for someone who thrives in early-stage environments, blends critical thinking with hands-on execution, and is excited to shape how a new product grows through community rather than paid media alone.

The Challenge!

Design and own community-led growth strategy

• Build the first version of Aqua's Growth & Community Playbook, defining scalable frameworks for challenges, UGC loops, and creative prompts.

• Partner with PMM to launch early community pilots such as "Kids Create" challenges and ambassador programs.

• Identify high-impact events, conferences, and forums to engage directly with K-12 educators (virtual and in-person)

Build trust with parents and educators

• Define Aqua's brand voice, safety narrative, and trust messaging for families and educators.

• Launch parent-facing trust campaigns focused on transparency, safety, and creativity with AI.

• Create educator-facing value propositions and proposals that clearly articulate learning outcomes, classroom use cases, and adoption benefits.

Develop creator, influencer, and partner ecosystems

• Test influencer impact on install growth, engagement, and sentiment.

• Collaborate with Social and Comms teams on creator coordination, approvals, and reporting.

• Explore engagement with family and education organizations (e.g., Girl Scouts, organizations serving children, PBS Kids) and child-safe platforms.

• Design lightweight value frameworks to evaluate partnerships and educator programs, including lead quality, activation, and downstream adoption.

Create feedback loops between community and product

• Build dashboards and reporting to share insights across Product, Design, and Marketing.

• Publish regular Community Insights reports to inform roadmap and strategy.

• Own follow-up workflows for educator leads, ensuring timely engagement, clear next steps, and measurable conversion into pilots or active usage.

Evangelize Project Aqua internally and externally

• Represent Aqua at events, webinars, and community showcases.

• Contribute to parent- and educator-facing storytelling across blogs, livestream, and media.

• Serve as a connector between Aqua and the broader education and family-tech ecosystem.

What is Needed to Succeed

Must-haves

• 8+ years of experience in growth, community, influencer, or ecosystem marketing within consumer or creative tech.

• Demonstrated success building or scaling community-led growth programs from early stage to repeatable systems.

• Ability to analyze qualitative and quantitative data and translate insights into clear strategies and actions.

• Comfort representing a product publicly and serving as a trusted internal advocate.

• Experience defining success metrics and value for programs or events, and operationalizing follow-up to drive real adoption

Nice-to-haves

• Experience working on kids, family, or education products, with an understanding of parent trust dynamics.

• Familiarity with creator platforms, UGC ecosystems, or products built around user engagement.

• Background working with educators, schools, or youth-focused organizations.

• Passion for creativity, and the role of AI will play in empowering the next generation of creators.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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