Remote

Senior Manager, Product Marketing

Equinix
paid time off, paid holidays, retirement plan
United States
Mar 18, 2026
Who are we? Equinix is the world's digital infrastructure company, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future. A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact.You'll work across teams, influence key decisions, and help shape the path forward. You'll find belonging, purpose, and a team that welcomes you-because when you feel valued, you're empowered to do your best work. The Senior Product Marketing Manager is a senior individual contributor role focused on developing high-impact product marketing assets that brings product strategy to life and enables successful go-to-market execution. This role is responsible for translating complex product capabilities into clear, compelling narratives through case studies, sales collateral, white papers, product demos, and video content. Partnering closely with Product, Sales, Marketing, and Creative teams, this role plays a critical hands-on role in shaping how products are positioned, understood, and adopted in the market. Responsibilities Content Strategy & Creation (Primary Focus) Own the creation of high-quality product marketing content, including: Customer case studies and success stories Sales and marketing collateral (pitch decks, solution briefs, one-pagers) White papers and thought leadership assets Product demo narratives, scripts, and supporting assets Video content concepts and scripts (e.g., explainer videos, customer stories) Translate product features, technical concepts, and roadmaps into clear customer-facing value propositions Ensure content is aligned to buyer needs, use cases, and stages of the customer journey Maintain consistency and quality across messaging, tone, and positioning Product Positioning & Messaging Develop and refine product positioning, messaging, and value propositions for assigned products Create messaging frameworks that can be reused across campaigns, sales motions, and channels Partner with Product Management to deeply understand product strategy and roadmap direction Ensure messaging clearly differentiates products in competitive markets Go-to-Market Enablement Support go-to-market launches through hands-on asset creation and execution Develop sales enablement materials that help sellers clearly articulate product value and differentiation Collaborate with Sales and Channel teams to ensure content supports real-world selling scenarios Continuously refine content based on field feedback and performance insights Competitive & Market Insights Conduct competitive research and market analysis to inform positioning and content Synthesize insights into practical proof points, objection-handling materials, and battlecards Maintain a strong understanding of customer needs, personas, and buying motivations Cross-Functional Collaboration Partner closely with Creative teams to bring content to life through strong storytelling and design Work with external agencies, analysts, or vendors as needed to support content development Collaborate with Product, Marketing, Sales, and Channel stakeholders to align content with business priorities Influence through expertise, insights, and high-quality execution rather than formal authority Qualifications Bachelor's degree preferred 12+ years of experience in product marketing, content marketing, or related roles Proven track record as a hands-on individual contributor producing high-impact marketing content Strong storytelling, writing, and content development skills Experience translating complex products into clear, compelling narratives Strong collaboration and stakeholder communication skills The targeted pay range for this position in the following location is / locations are: United States - CA Bay Area : 186,000 - 280,000 USD / Annual United States - CA Non-Bay Area, AK, CT, DC, IL, MD, MA, NJ, NY, VA, WA : 171,000 - 257,000 USD / Annual United States - Other posted locations not specifically listed : 155,000 - 233,000 USD / Annual Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location.The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training. The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position. Equinix Benefits As an employee, you become important to Equinix's success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we're providing you with the best package possible. So, wherever you are in your career and life, you'll be able to enhance your experience and bring your whole self to work. Employee Assistance Program: An Employee Assistance program is available to all employees. US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms. Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form. Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law. We use artificial intelligence in our hiring process. Learn more here.