Digital Marketing Analyst

Location:

Job Summary
The Digital Marketing Analyst is responsible for supporting marketing-execution, risk-related, and administrative tasks as assigned/as necessary. Works under limited supervision to support smaller and/or less complex issues, clients, accounts, projects, analyses, or internal relationships. Brings an innovative, growth mindset to enhance overall team performance.

Responsibilities

• Keyword Strategy & Execution
• Conduct keyword research using tools like Semrush and internal data.
• Recommend and implement updates to URLs, body content, title tags, meta descriptions, headers, and internal linking.
• Ensure content changes align with SEO best practices and business objectives.

• Provide actionable recommendations to web teams and track resolution progress.
• Stay on top of SEO news and algorithm updates.
• Performance Reporting
• Compile monthly, quarterly, and annual SEO performance reports.
• Track KPIs such as traffic, rankings, CTR, and conversions.

• Identify emerging affiliate partners to support AIO & LLM growth
• Track AIO & LLM visibility
• Monitor vendor authority building campaign progress

• Monitor and analyze paid search account health and delivery through regular, time boxed reviews to identify anomalies, volatility, or unexpected performance shifts related to traffic, applications and conversions.
• Review agency reporting and outputs to validate performance narratives, highlight gaps, and ensure alignment with observed data.
• Flag budget pacing or delivery concerns to paid search leadership and the agency (no budget ownership or execution).
• Identify potential tracking or measurement issues based on performance symptoms or data inconsistencies and escalate to the appropriate partners.
• Prepare clear performance summaries and insight-based recommendations to support paid search leadership decision making.
• Support cross channel diagnostics where paid search performance intersects with organic search or broader acquisition trends
• Act as a backup for the Digital Acquisition Marketing Manager as needed for the creative asset approval process during new offer launches.
• Conduct a monthly audit of all active publisher websites to ensure the content being used to promote offers is what was approved by Compliance.
  

Education Qualifications

• Bachelor's Degree in marketing, business, or related field or equivalent work experience (required)

Experience Qualifications

• 2 years of relevant work experience
• Knowledge of traditional and digital creative marketing development process
• Understanding of banking products and segment needs
• Capable of working on multiple projects at once and prioritize delivery based on key objectives.
• Attention to detail and accuracy
• Strong oral & written communication skills

Core Competencies

• All KeyBank employees are expected to demonstrate Key's Values and sustain proficiency in identified Leadership Competencies.

Physical Demands

• General Office - Prolonged sitting, ability to communicate face to face in person or on the phone with teammates and clients, frequent use of PC/laptop, occasional lifting/pushing/pulling of backpacks, computer bags up to 10 lbs.

COMPENSATION AND BENEFITS

Please click here for a list of benefits for which this position is eligible.

Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.

Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.