Global Performance Marketing Manager

Are you a data-driven marketer passionate about maximizing media efficiency, conversion rates, and hitting revenue goals? As part of Trimble's Global Demand Center, the Digital Media Performance Marketing Manager will collaborate with cross-functional team members to develop processes focused on driving efficient paid media campaigns, connecting our PPC and SEO/AIO keyword strategy, and enhancing the measurement, optimization, and reporting of our global media program.

About Us:

Trimble is a global technology company that connects the physical and digital worlds, transforming the ways work gets done. With relentless innovation in precise positioning, modeling and data analytics, Trimble enables essential industries including construction, geospatial and transportation. Whether it's helping customers build and maintain infrastructure, design and construct buildings, optimize global supply chains or map the world, Trimble is at the forefront, driving productivity and progress.

AECO: The Trimble AECO segment provides digital construction solutions that increase precision and productivity for Architecture, Engineering, Construction, and Operations.

What Makes This Role Great:

This role is ideal for a technical marketer who excels in paid media optimization and thrives on uncovering insights. You will play a crucial role in combating ad fatigue, enhancing conversion rates (CRO) for e-commerce and direct sales (lead generation) paid media campaigns, developing a connected SEO/AIO and PPC strategy, and ensuring data accuracy to drive revenue growth for Trimble AECO products.

Key Exciting Responsibilities

Paid and Organic Search Alignment

• Own and evolve a unified PPC and SEO/AEO keyword strategy aligned to user intent and business priorities.

• Develop a centralized keyword framework to prioritize high-impact opportunities across products, personas, and regions.

• Identify and act on keyword gaps and efficiencies (e.g., scale PPC where organic is weak; inform SEO where paid performs)

• Lead ongoing search query mining and optimization to refine targeting, reduce waste, and uncover new demand

• Partner with SEO, content, and CRO teams to ensure keyword-to-content alignment that improves engagement and conversion rates

Paid Media Optimization

• Create a process to effectively partner with Global Digital Media Managers and the Digital Media agency to align on paid media CRO performance and campaign optimizations.

• Lead the continuous optimization of global paid media campaigns to maximize ROAS and efficiency.

• Audit campaign performance at a high frequency to make rapid decisions on whether to pause, optimize, or transition campaigns to "always-on" (evergreen) status.

• Proactively monitor and measure ad fatigue across channels, implementing creative rotation strategies and testing frameworks to maintain audience engagement.

• Develop and execute a strategic A/B testing program to enhance campaign performance and the overall user experience. Utilize testing outcomes to inform performance-based refinements for creative assets and content.

Tracking, Reporting & Strategic Partnership

• Activate Media Mix Modeling (MMM) with agency partner.

• Partner with the Trimble Analytics team to ensure data integrity across Domo, Looker Studio, and GA4, serving as the primary validator of media data accuracy.

• Collaborate with a cross-functional team on the media activation of CAPI, SST, and CRM offline conversions.

• Verify the proper implementation of tracking using Google Tag Manager, working closely with technical teams to troubleshoot any discrepancies that impact reporting.

• Utilize existing dashboards to extract actionable insights, identifying trends that inform immediate adjustments.

• Collaborate closely with Digital Media Managers to translate data insights into tactical optimizations, ensuring all active media is running at optimal performance efficiency.

Essential Skills & Experience

Technical Proficiency & Tool Knowledge:

• Required: Deep familiarity with Domo, GA4, Looker Studio, and Google Tag Manager. You do not need to be a dashboard architect, but you must be an expert at navigating these tools to audit performance and verify data accuracy.

• Strong experience with ad platforms (Meta, LinkedIn, Google Ads, etc.) and their native measurement tools.

Analytical & Strategic Mindset:

• Proven track record of managing ad fatigue and successfully optimizing paid media campaigns for efficiency and scale.

• Ability to act quickly on data: you can look at a report and immediately know if a campaign needs to be paused, tweaked, or scaled.

• Deep understanding of CRO principles and experience running A/B tests to improve conversion rates.

Project Management & Collaboration:

• Strong collaborative spirit to work hand-in-hand with a cross-functional team, including Marketing Analytics, Digital Media Managers, and Marketing Operations.

• Ability to communicate complex performance data clearly to stakeholders to justify optimization decisions.

Bonus Points For

• Experience with Media Mix Modeling (MMM) implementation and agency partner management.

• Deep technical understanding of Server-Side Tracking (SST) and Conversions API (CAPI) integrations.

• Background in the AECO or construction technology industry.

Logistics:

Location: Westminster, CO or Lake Oswego, OR or Portsmouth, NH (Hybrid - 4 days per week in office)

Travel Requirement: 10%

Why You'll Love Working With Us

At Trimble, we're not just a company that "does good"-we are a team dedicated to making a tangible, positive Real-World Impact. We build innovative solutions designed to solve the world's most critical challenges. From construction sites to transportation hubs, our work tangibly improves how people live, build, move, and grow.

You'll work on projects that truly matter: Our purpose-driven culture means you'll be helping to build and deliver solutions that make work faster, safer, and more sustainable for millions of people worldwide. Our impact is tangible, from connected machines that save fuel to data-driven insights that reduce waste.

Collaborate with like-minded people: Our strong internal culture is a "hidden gem." You will work with a collaborative, supportive team that shares your purpose and fosters a genuine sense of belonging. We're a company of "visionary pragmatists" who think boldly and build things that work.

Be an owner: Trimble thrives on individuals who take initiative and embrace ownership. You'll find an entrepreneurial spirit where success is often "self-authored," empowering proactive "doers."

Compensation: Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, or federal law.

Hiring Range

Pay Rate Type

Bonus Eligible?

Commission Eligible?

Benefits: Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan. If this position is identified above as commission- or bonus-eligible, the terms of the commission plan or discretionary bonus plan for which you are eligible will be provided following the employee start date.

How to Apply: Please submit an online application for this position by clicking on the 'Apply Now' button located in this posting.

Application Deadline: Trimble accepts applications on an ongoing basis until the position is filled.

At Trimble, we are committed to fostering a diverse, inclusive, and equitable workplace where everyone can thrive. Guided by our core values-Belong, Innovate, and Grow-we embrace and celebrate differences, knowing they make us stronger and more innovative. We are proud to be an equal opportunity employer, welcoming individuals of all backgrounds and advancing opportunities while embracing race, color, gender identity, sexual orientation, religion, disability, veteran status, or any other protected and diverse characteristic. We are committed to offering our candidates and employees with disabilities or sincerely held religious beliefs the ability to seek reasonable accommodations in accordance with applicable law and/or where it would not constitute undue hardship for Trimble. For more, please see Trimble's Code of Business Conduct and Ethics at https://investor.trimble.com, under "Corporate Governance."

Our mission to transform the way the world works starts with transforming how we work together. By actively listening, asking questions, and taking intentional actions, we cultivate a culture that provides equitable opportunities for everyone to contribute and grow.

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