Regional Activation Manager

The Role

TheRegional Activation Managerwillreport to the Manager, Regional Marketing. This role isexpected toprovideday-to-day tacticalmarketing supportand serve as the "feet on the street"todrive revenue and growthin theIllinois market.TheRegional Activation Managerwillcoordinate and executeregionally andnationally ledmarketing programs, initiatives,and eventsforboth sides of thebusiness,consumer packaged goods and retail,for bothRISE and external dispensaryaccounts,allwhile maintaining a RISE-first concept.The overall goal of this positionisto bring brands to life and supportretail initiatives throughthetacticalownership ofvarious marketinginitiatives.This rolerequires a candidate who isexcellentatrelationship-buildingandcollaborating,resourcefulandhasapassion for thecannabisindustry.

Responsibilities

• Localcoordination andexecution of all centrally and regionally led marketing programs in market,including but not limited to event sponsorships,concerts,in-storeevents,andwholesale programs, etc.Regularlypartnerwithretail operations andlocal store teamsexecute marketingprograms and eventson and offsite.

• Ensure that any centrally and regionally-led promotionsand product/strain launchesare fully executed at the store level including but not limited to displays,in-stock product,signage, employee swag, employee education.

• Responsible for ensuringregionalbudget is up to date and expenses recorded in a timelymanner.

• Focus on executionof marketing initiativesat RISE. Regularly workandmaintain excellent relationships withlocalstore leadership teams

• Support sales team with account trainings and trade events in partnership with Manager, Regional Marketing.

• AssisttheManager, Regional Marketing in the customization ofdigital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs

• Provide marketing initiative and event recaps to identify areas of opportunity, provide constructive feedback and make recommendations for improvement and growth.

• Establish strong relationshipsand communication channels withcustomers,external partners andcross functionalteammembers.

• Completing surveysfor inside and outside accountsvia online menus and in person store visits.

• Must be available nights, weekends and flexibility and willingness to be available during non-traditional hoursasrequired.

Qualifications

• A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb

• 2-3years inSales,brand marketing orfield marketingat a retail organization, consumer products company, preferred.

• Bachelor's degree preferred

• Background insales,brand marketing,field marketingretail activationandproject managementpreferred

• Highly motivated, self-directed, innovative and able to work both independently and among teams with keen judgement, common sense and resourcefulness

• Adapts and thrives in a demanding, start-up, fast-paced environment

• Possesses a deep appreciation and insistence on flawless execution

• Operates with a high level of professionalism and integrity, including dealing with confidential information

• Strong communication skills - written and verbal

• Strong organization planning & project management skills

• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)

• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.

• Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 30%

Additional Requirements

• Must pass all required background checks

• Must be and remain compliant with all legal or company regulations for working in the industry

• Must possess valid driver's license

• Must be a minimum of 21 years of age

• Must be approved byIDFPR for a agent badge in Illinois.