Digital Media Specialist

Aquent is thrilled to partner with an innovative agency, a leader in digital strategy, dedicated to transforming B2B marketing. This agency excels at developing sophisticated, data-driven campaigns that precisely connect businesses with their target audiences, delivering measurable results and significant impact for a diverse range of clients.

Are you a digital media expert ready to make a significant impact in B2B marketing? This is an exceptional opportunity to join a dynamic team where your expertise will be crucial in executing and optimizing paid digital media campaigns. You will be instrumental in shaping campaign strategy, refining audience targeting, and driving performance optimization, directly influencing client growth and market presence. If you are passionate about data analysis, identifying new opportunities, and relentlessly improving campaign effectiveness, you are the talent we need to elevate our clients' digital footprint and achieve unparalleled success.

Your Impact and Responsibilities

In this pivotal role, you will transcend traditional campaign management, acting as a strategic partner who identifies growth opportunities and champions continuous improvement across all digital initiatives. Your contributions will directly shape key projects by:

• Strategically build and manage sophisticated paid media campaigns across a diverse range of leading digital platforms.
• Craft and implement precise audience targeting strategies, including advanced approaches for account-based marketing initiatives.
• Develop robust campaign architectures and meticulously manage budgets to ensure maximum return on investment.
• Oversee the launch of campaigns, conducting thorough quality assurance across various advertising platforms to ensure flawless execution.
• Continuously monitor campaign performance, proactively implementing data-driven optimizations to achieve and exceed desired results.
• Design and execute comprehensive A/B testing strategies to identify and leverage the most effective campaign elements.
• Create insightful performance dashboards and deliver weekly reports that clearly communicate key metrics, findings, and strategic recommendations.
• Analyze campaign data comprehensively to formulate and present strategic optimization opportunities that drive client success.
• Partner closely with design teams to ensure all creative assets are optimized for platform best practices and maximize audience engagement.
• Engage directly with clients, providing expert insights on campaign strategy, performance, and future growth opportunities.
• Maintain a cutting-edge understanding of the industry by continuously tracking platform updates and emerging advertising capabilities.

What You'll Bring

We are looking for a highly analytical and proactive individual who possesses a deep understanding of the intricate relationship between creative content, audience targeting, compelling messaging, and continuous optimization. You should be driven by a passion for testing, learning, and relentlessly improving performance, with an exceptional ability to precisely target specific audiences and accounts across various advertising platforms.

• 5-7 years of hands-on experience in digital advertising.
• Demonstrated expertise in managing successful campaigns on prominent professional networking platforms.
• Proven hands-on experience across leading social media advertising platforms and search engine marketing platforms.
• Extensive experience in building and optimizing B2B demand generation campaigns that drive tangible results.
• Exceptional analytical capabilities, coupled with a strong background in comprehensive campaign reporting and attribution modeling.
• Outstanding communication skills and meticulous attention to detail.

About Skill

Skill connects the best professional, IT, engineering, financial and administrative talent with the world's biggest brands. Our eligible talent get access to benefits such as health benefit contributions, retirement plans with match and flexible spending accounts.

Skill is an equal-opportunity employer. We evaluate qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.