Content Marketing Manager- SEO/AEO

Join a pioneering organization, partnered with Aquent, that is dedicated to shaping the future of digital engagement and educational outreach. This forward-thinking company is at the forefront of evolving content strategies, deeply committed to making a tangible difference in how information is discovered and consumed. By translating complex insights into clear, impactful value propositions, this organization consistently sharpens its market presence and ensures its programs resonate deeply with target audiences, driving significant outreach and engagement.

Are you ready to redefine how information is accessed and understood in the digital age? We are seeking a visionary leader to elevate marketing messaging and content efforts, serving as a pivotal content brand champion. In this dynamic role, your expertise will directly influence how critical information is discovered and consumed, making a profound impact on outreach and engagement. You will be at the cutting edge, defining compelling narratives, driving significant conversion, and enhancing visibility across advanced search and answer engine platforms.

What You'll Do

• Strategic Positioning & Messaging: Translate competitive analysis and internal analytics into clear, compelling, and competitive value propositions. Develop messaging strategies that differentiate programs and resonate with target audiences, ensuring consistency with overall brand positioning and marketing objectives.
• Content Planning & Execution: Develop and execute multi-channel content strategies designed to improve organic search rankings and increase Answer Engine Optimization (AEO) visibility across LLMs. Identify content opportunities based on search trends, competitive insights, audience needs, and performance data, partnering with internal teams for effective execution across channels.
• Content Creation & Briefing: Write high-quality, conversion-focused content as needed. Develop comprehensive content briefs for internal writers and agency partners, providing clear direction on messaging, audience, SEO/AEO requirements, tone, and content objectives.
• Cross-Channel Collaboration & Brand Ambassadorship: Partner with internal media, affiliate, and community outreach teams to champion core messaging. Extend content and messaging across external platforms, forums, partner networks, and other relevant channels, ensuring consistent positioning and messaging across the customer journey.
• Performance Analysis & Optimization: Monitor content performance, AEO placements, organic search rankings, and other key performance indicators. Partner with analytics teams to evaluate results and identify opportunities for improvement, continuously refining content strategies based on performance data, search behavior, and emerging AEO trends.

What You'll Bring

• Experience: 5-7 years of professional experience in content marketing.
• AEO & SEO Fluency: Strong understanding of SEO and hands-on experience optimizing content for organic search and emerging Answer Engine Optimization (AEO) opportunities across LLMs.
• Strong Copywriting Skills: Proven ability to write high-quality, conversion-focused content and/or effectively brief internal writers and creative partners.
• Strategic Thinking: Ability to evaluate competitive intelligence, analytics, and market insights and translate them into actionable messaging and content strategies.
• Cross-Functional Collaboration: Experience working effectively with analytics, media, affiliate, creative, and content teams.

Nice-to-Haves

• Experience in higher education, healthcare/nursing education, or subscription-based service marketing.