Web & Content Optimization Manager

Aquent is partnering with a pioneering organization at the forefront of innovation, dedicated to shaping the future of its industry. This company is committed to delivering impactful solutions and fostering a culture of excellence, driving significant advancements that benefit a wide range of stakeholders, from investors and employees to partners and the broader community.

Are you ready to become the visionary architect of a leading digital presence? We are seeking an exceptional individual to elevate our online narrative, ensuring every interaction builds trust and powerfully showcases our brand's strength. In this pivotal role, you won't just manage a website; you'll drive discoverability, optimize content for both human and AI understanding, and orchestrate a seamless digital experience that deeply resonates with diverse audiences. Your expertise will be critical in translating strategic goals into a dynamic, accessible, and high-performing web platform, directly influencing our brand perception and engagement and leaving a lasting mark on our digital footprint.

Your Impact and Responsibilities

• Lead the strategic direction, structure, and user experience of our primary web platform to significantly elevate stakeholder engagement and strengthen brand presence.
• Oversee daily web operations, including managing content updates, page maintenance, and new page builds using enterprise-level CMS platforms like Drupal, translating design concepts from tools like Figma into accurate, on-brand live web pages.
• Drive comprehensive content optimization for all digital assets, including news, press releases, and thought leadership, ensuring clarity, structure, and maximum discoverability across traditional search and AI-powered answers.
• Act as the primary liaison for all web requests, meticulously scoping, prioritizing, and managing deliverables with internal partners and leadership, ensuring seamless execution.
• Champion quality assurance and launch readiness, meticulously reviewing all updates for accuracy, design fidelity, functionality, and ADA compliance.
• Lead accessibility initiatives, utilizing industry-standard tools and guidelines to identify and resolve issues, ensuring an inclusive digital experience for all users.
• Monitor and analyze website performance, search algorithm updates, and AI search trends using tools like Google Analytics, translating complex data into actionable insights and strategic recommendations.
• Collaborate closely with IT and external agency partners to implement technical enhancements, manage releases, and ensure the continuous evolution of our digital infrastructure.
• Develop and maintain comprehensive web governance standards, templates, and best practices to ensure a consistent and high-quality digital experience across all platforms.

What You'll Bring

• 7+ years of progressive experience in web management, content strategy, digital marketing, or SEO.
• Hands-on experience with enterprise CMS platforms, specifically Drupal, including content management, page building (e.g., Drupal Lightning Builder), and a deep understanding of component-based architecture.
• Demonstrated success in managing complex websites and significantly improving content performance, user experience, and organic visibility.
• Proficiency in managing stakeholder intake processes and adeptly prioritizing competing requests in a fast-paced environment.
• Proven ability to effectively manage agency, vendor, and IT partners on web-related projects, ensuring clear communication and successful outcomes.
• Solid working knowledge of ADA/WCAG accessibility standards and fundamental technical SEO principles.
• Strong content optimization skills, adept at balancing search performance, AI discoverability, and exceptional user experience.
• Excellent project management and prioritization capabilities, with a track record of managing multiple initiatives and adapting to shifting priorities while consistently meeting deadlines.
• Exceptional attention to detail and a rigorous approach to quality control, with a habit of thorough self-review.
• Clear and concise written and verbal communication skills, including the ability to translate complex technical topics into easily understandable language for diverse audiences.
• Strong analytical mindset, with experience utilizing web analytics platforms (e.g., Google Analytics) and SEO/AI optimization tools to drive data-informed decisions.
• Understanding of web development principles, including HTML/CSS, and familiarity with design tools such as Figma.
• Demonstrated cross-functional collaboration skills, with the ability to work effectively with various teams including IT, marketing, and communications.

Bonus Points

• A background in higher education, healthcare, or B2B industries.