Business Development Specialist

Our Lamar office in Bridgeport, West Virginia, is now hiring a Business Development Specialist to help us bring innovative outdoor advertising campaigns to life for brands in Elkins, WV, and the surrounding areas. The purpose of the Business Development Specialist (BDS) position is to meet and exceed sales objectives in the assigned territory by promoting and selling outdoor advertising to qualified advertisers. The primary goal of the BDS is to generate new business from accounts that have never billed with Lamar Advertising.

Join our team to be a part of a company culture that not only prioritizes work-life balance but also recognizes and celebrates hard work, success, and high performers. With a strong community involvement, we are a well-known household name and have a reputation for making a positive impact in people's lives.

The selected candidate should expect to spend their time working directly with clients and prospects in the Elkins, WV territory and expected to report to the Bridgeport, WV office 1x per week.

What you can expect from us:

• A Monday - Friday 8 am - 5 pm work hybrid schedule with paid holidays
• First-year earning potential of $45,000 - uncapped including commissions, dependent on experience and selling ability.
  
  
  
  • A commission-based pay structure with an annual base salary of $45,000
  
  
  
  
• Monthly auto and cell allowances for work-related expenses
• A comprehensive 3 - 4 week training program
• Career advancement opportunities
• Ongoing professional development and internal leadership programs to maximize your career potential
• Multiple medical plan options
• Hospital, Accident, and Critical Illness coverage
• Short and long-term disability and paid parental leave
• Dental and vision insurance
• 401K plan with company match
• Employee stock purchase program
• Wellness program incentives such as medical plan premium holidays and HSA contributions

What we're looking for in YOU:

• Demonstrated proficiency in selling, promoting and influencing with a hyper focus on meeting/exceeding sales quotas
• Able and willing to become a product expert in outdoor advertising, including comprehensive knowledge of installation and product details
• Solid working knowledge of general sales techniques
• Results oriented in cold calling and making persuasive oral presentations
• Superb interpersonal skills to interact effectively with individuals from diverse backgrounds
• Driven to establish rapport, earn trust and foster cooperative internal and external working relationships
• Tech savvy with computers, sales software, Microsoft Office Suite on Surface Pros, and quick to learn new technology
• Effective communication skills, consistently producing grammatically-accurate routine business correspondence
• Proven adaptability to perform well under fluctuating workloads and competing deadline
• Intrinsically motivated to succeed, resilient in the face of rejection
• Maintain a professional sales appearance
• Capable of working independently, following through on assignments with minimal direction

Education and Experience Requirements

Required

• A high school diploma or equivalent
• A valid driver's license
• Minimum of 1 year sales experience

Preferred

• Experience in a sales or marketing-based environment.
• Bachelor's Degree in Business, Marketing, or a related field.

Cangrade Disclaimer

Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.

Candidates with a disability in need of an accommodation to fulfill our application requirements should email applicantassistance@lamar.com.

A day in the life:

• Responsible for selling and actively closing advertising sales to previous customers or new prospects.
• Handle entire sales process from lead generation to close; reach or exceed monthly sales quotas.
• Identify potential growth areas, open new accounts and increase Lamar's market share by selling all products.
• Actively pursue networking and business-building relationships and opportunities.
• As needed, perform clerical duties that include, but are not limited to, generating proposals, sales contracts, production orders, and artwork.
• Track activity, prepare and maintain records for sales leads and account status.
• Make outbound sales calls to secure sales & schedule appointments.
• Prepares sales presentations and proposals.
• Provides product, promotion, and pricing information by clarifying customer request; selecting appropriate information; forwarding information; answering questions.
• Maintains customer database or CRM by inputting customer profile and updates; preparing and distributing reports.
• Updates job knowledge by participating in educational opportunities.
• Create and maintain daily, weekly, and monthly sales plans a month in advance
• Use sales tools and complete daily planner/sales program after each call and at the end of the day
• Other sales and marketing job related duties as assigned by the General Manager and Sales Manager

Physical Demands and Work Environment

• The primary work environment for this position is a combination of an office environment and work in the field making sales calls and servicing existing accounts.
• The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
• Nights spent away from home traveling are less than 10%

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

• Billboards
• Interstate logos
• Handpainted murals
• Transportation and airports
• The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic

Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.

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