Calendar & Promotional Strategy Associate

Bring Your Amazing Self to Work

At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.

Job Overview

The Associate, Calendar & Promotional Strategy is integral in driving sales and customer engagement through the creation and execution of the omni-channel seasonal marketing calendar. This role supports the development and implementation of impactful promotional events and architecture that align with brand, merchant and marketing initiatives and strategies. The Associate will leverage strong analytical skills to extract actionable insights to develop innovative sale concepts. With a collaborative mindset, they will work cross-functionally and communicate effectively to ensure the successful delivery of business objectives

What You Will Do

• Partner with financial planning and analytics teams to develop daily sales plans and track event performance metrics.
• Analyze sales data, past performance and insights to identify future opportunities to maximize sales.
• Assist in developing the execution of a comprehensive sales event architecture framework and calendar that aligns with overall marketing and business goals.
• Partner to create innovative and engaging concepts for seasonal, holiday, and promotional sale events.
• Develop clear and concise messages for each event, ensuring customers understand the event's purpose and value proposition.
• Collaborate with cross-functional teams to execute effective sales messaging across all channels.
• Lead the planning and execution of sales marketing tactical support, including:
  
  
  
  • Partnering with marketing teams to gather information for creative style-outs and presentations, including messaging and product priorities.
  • Communicating marketing plan details and deliverables to cross-functional teams, ensuring seamless integration across digital and in-store channels for specific product priorities.
  • Reviewing all marketing assets to ensure alignment with campaign objectives and providing timely, constructive feedback.
  
  
• Leverage data insights to optimize event performance and identify opportunities for improvement.

Skills You Will Need

Strategic and Creative Thinker: Applies creative, strategic, and technical thinking to complex problems, using structured analysis to draw actionable insights and develop vision, strategy, and action plans.

Financial Acumen: Partners with financial planning and analytics teams to develop budgets, track performance metrics, and make data-driven decisions.

Analytical Skills: Utilizes data to analyze event performance, identify trends, and optimize strategies for better results.

Collaboration: Works effectively with cross-functional teams and external partners to achieve common goals and ensure cohesive execution.

Adaptability: Adjusts strategies and approaches based on changing market conditions and feedback.

Communication Skills: Clearly and effectively conveys ideas, feedback, and information to various stakeholders, ensuring alignment and understanding.

Customer Champion: Puts the customer at the center of decision-making, anticipating their wants and needs.

Creativity: Develops innovative concepts and solutions for seasonal, holiday, and promotional events, enhancing customer engagement.

Attention to Detail: Ensures accuracy in all aspects of planning and execution, from messaging to marketing assets.

Time Management: Prioritizes tasks effectively and manages time efficiently to handle various responsibilities and meet deadlines.

Project Management: Manages multiple tasks and projects efficiently, ensuring deadlines are met and goals are achieved.

Who You Are

• Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy's aspires to achieve every day in every way.
• Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply. 6+ years of marketing strategy experience.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

• An inclusive, challenging, and refreshingly fun work environment
• Competitive pay and benefits rooted in principles of equity
• Performance incentives and annual merit review
• Merchandise discounts
• Health and Wellness Benefits across medical, dental, vision, and additional insurance
• Retirement Savings Plan with 401k match opportunity
• Employee Assistance Program (mental health counseling and legal/financial advice)
• Resources for continuous learning, career growth, and leadership development
• 8 paid holidays
• Paid Time Off (first year prorated depending on start date)
• Tuition reimbursement program
• Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
• Empowerment and autonomy to perform impactful work with tangible results

About Macy's

Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.

Bring your creativity, energy, and ideas to the Macy's team - Apply Today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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