Principal Product Manager, Global Upstream Marketing - Pain Stim

Boston Scientific
United States, California, Valencia
25155 Rye Canyon Loop (Show on map)
Dec 30, 2024
Hiring Manager: Taylor Elizabeth Jordan Recruiter: Frances Jacobsen About the Role: The Principal Global Product Manager will work on Pain Stim franchise products in the Neuromodulation division. The Pain Stim franchise encompasses Spinal Cord Stimulation and Radiofrequency Ablation product portfolios. The Principal PM will lead upstream marketing initiatives and will play a key role in setting the franchise strategy based on their expert knowledge of market, competition and clinical trends.This individual will participate in product development projects, as well as, globalization efforts. This person is anexperienced marketer and demonstrates strength in strategy and planning in support of franchise management, product lifecycle management including new product development, and product launches and commercialization. This individual demonstrates a high level of business acumen and will be able to partner collaboratively with cross-functional teams (i.e. R&D, operations, HEMA, clinical, regulatory, quality and commercial counterparts), develop KOL relationships, drive market research, and translate Voice of Customer into action. Your responsibilities will include: Represents Global Marketing and franchise in developing new concepts for product development and/or acquisition; puts together and pitches project investment proposals independently. Acts as upstream marketing lead for more than one product development (PDP) team simultaneously, including leading the creation of market specifications and financial models independently. Leads cross-functional teams to develop and execute high-quality launch plans, value proposition(s), positioning, customer targeting, pricing strategies, branding strategies, evidence strategies, etc.) for new products. Collaborates with downstream marketing to drive innovative marketing solutions for new products, programs and tools to create value and support the needs of the Sales Team. Develops deep understanding of competitors and contributes to competitive action / response plans; infuses understanding of competitive landscape into roadmap and PDP decision making. Creates relationships and strategic partnerships with key opinion leaders to execute critical franchise & business initiatives.Regularly connects with key stakeholders to drive education, market adoption and innovation of BSC products. Develops global relationships and builds credibility with key internal cross-functional stakeholders. In collaboration with Marketing Strategy & Analysis, leads various market research initiatives to gather customer and market insights to inform key decisions, marketing strategies and execution plans. Identifies, tracks and provides updates to senior leadership on key performance indicators (KPIs) for initiatives; serves as the subject matter expert for assigned products and disease states. Anticipates challenges and roadblocks before they arise, escalates for support in a timely manner. Spends time in the field and supporting customer events to gain market and clinical insights, as well as build relationships with key physicians. Develops forecasts for supply chain as well as overall revenue planning; develops plans to navigate product transitions/supply constraints/quality driven events (i.e. CAPA, field action, etc) to optimize commercial and P&L impact (independently). Collaborates with Clinical Strategy, Clinical Affairs, and Health Economics and Market Access (HEMA) on evidence strategy and with Professional Education team on medical education program strategy May be involved in marketing diligence on acquisition targets. Works under minimal supervision. Independently determines and develops approach to solutions. Work is reviewed upon completion for adequacy in meeting objectives. Required Qualifications: Bachelor's degree in marketing, engineering, healthcare or a related field 5+ years of experience in upstream marketing, product management and/or strategic marketing; new product launch experience Experience creating impactful marketing plans and developing value propositions, positioning and targeting Experience building relationships with key customers and cross-functional partners; capable of working with global colleagues Demonstrated ability to manage multiple priorities simultaneously, to influence key stakeholders and to tailor communication appropriately based on audience Strong analytical, quantitative, and strategic thinking skills Domestic and global travel up to 35% Preferred Qualifications: Advanced degree (i.e. MBA) Class III implantable medical device experience, preferably with ongoing service or support needs post implant Digital health product management experience Demonstrated success leading in a matrix organization Strong financial modeling skills with experience conducting assessments of sophisticated markets Experience collaborating globally on new product launches 7+ years of experience in upstream marketing, product management and/or strategic marketing; new product launch experience Requisition ID:593189 Minimum Salary:$124100 Maximum Salary: $235800 The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) - see www.bscbenefitsconnect.com--will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above. Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements). Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements. For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability. Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.